{"id":10508,"date":"2020-08-06T13:25:27","date_gmt":"2020-08-06T12:25:27","guid":{"rendered":"https:\/\/linkandgrow.pt\/inbound-marketing\/"},"modified":"2025-05-05T13:49:47","modified_gmt":"2025-05-05T12:49:47","slug":"inbound-marketing","status":"publish","type":"page","link":"https:\/\/linkandgrow.pt\/en\/inbound-marketing\/","title":{"rendered":"Inbound Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10508\" class=\"elementor elementor-10508 elementor-6204\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84e687f elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"84e687f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e67eecf\" data-id=\"e67eecf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ddb7e5 elementor-absolute elementor-hidden-phone elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"4ddb7e5\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing.png\" class=\"attachment-full size-full wp-image-10540\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing.png 1056w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-300x213.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-1024x727.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-768x545.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-480x341.png 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"LG-Inbound-Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a37f18 elementor-widget elementor-widget-spacer\" data-id=\"6a37f18\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b9e7c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b9e7c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bb51617\" data-id=\"bb51617\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e35fc9 elementor-widget elementor-widget-heading\" data-id=\"9e35fc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Inbound Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e9f96 elementor-widget elementor-widget-heading\" data-id=\"27e9f96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When clients knock on your door<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8339ad eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"a8339ad\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-837134354\" data-id=\"837134354\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =zoom-in>\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"837134354\" data-ctrl-id=\"a8339ad\" href=\"#837134354\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tI want to sell more with Inbound Marketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"837134354\" class=\"eae-popup-837134354 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p>At <strong>Link&amp;Grow<\/strong>, we are willing to grow your business using Inbound Marketing. Talk to us so that we can draw up a winning and leading strategy!<\/p><p><script type=\"text\/javascript\" src=\"https:\/\/linkandgrow.app\/form\/generate.js?id=44\"><\/script><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-098789e elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"098789e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing.png\" class=\"attachment-full size-full wp-image-10540\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing.png 1056w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-300x213.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-1024x727.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-768x545.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-480x341.png 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"LG-Inbound-Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cc77d elementor-widget elementor-widget-spacer\" data-id=\"57cc77d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-31cd891 elementor-widget elementor-widget-spacer\" data-id=\"31cd891\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce5a41d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce5a41d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3576ed\" data-id=\"c3576ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73954dc elementor-widget elementor-widget-spacer\" data-id=\"73954dc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb55b8a elementor-widget elementor-widget-text-editor\" data-id=\"bb55b8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Inbound Marketing is guided by the principle that, <strong>before taking a purchase decision, the client needs to be captivated<\/strong>, nourished, and to trust our company or brand.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14e716 elementor-widget elementor-widget-spacer\" data-id=\"a14e716\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20b20d elementor-widget elementor-widget-heading\" data-id=\"a20b20d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">If, on a first date, they asked you to marry them, your answer would be \"no\". This is what happens when you try to make a sale to a client who doesn't know you!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394463e elementor-widget elementor-widget-spacer\" data-id=\"394463e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ab6b3 elementor-widget elementor-widget-text-editor\" data-id=\"e8ab6b3\" data-element_type=\"widget\" id=\"persona\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tThe <strong>secret to selling<\/strong>, with this innovative methodology, is in the <strong>process of maturity<\/strong>. Instead of &#8220;going door to door&#8221;, we create strategies for the potential client to reach us. And we do it essentially through <a href=\"https:\/\/linkandgrow.pt\/en\/content-marketing\/\">relevant content<\/a>.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0267ad elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"c0267ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12d2f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12d2f67\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4c6ef5\" data-id=\"e4c6ef5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af5cf4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af5cf4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d040c53\" data-id=\"d040c53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff074c elementor-widget elementor-widget-spacer\" data-id=\"1ff074c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5e530 elementor-widget elementor-widget-heading\" data-id=\"4f5e530\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Attraction and Permission Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30a1b0 elementor-widget elementor-widget-spacer\" data-id=\"d30a1b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-ff4292c elementor-widget elementor-widget-text-editor\" data-id=\"ff4292c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Internet changes people&#8217;s behavior and creates needs of which they were not even aware. For visitors to come to our company and feel attracted by the message, they need to identify with the content we produce.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-a819f92 elementor-widget elementor-widget-text-editor\" data-id=\"a819f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Building a persona<\/strong> is the answer to knowing what the audience is looking for, what their needs and ambitions are. To achieve this, we ask our best clients questions and draw up their complete profile. This way, we reach the person to whom we should address our communications.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abc329 elementor-widget elementor-widget-spacer\" data-id=\"2abc329\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18aae8 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f18aae8\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2671c5 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f2671c5\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c9a04f elementor-invisible\" data-id=\"7c9a04f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c09e2c7 elementor-widget elementor-widget-image\" data-id=\"c09e2c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"434\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-Personas.png\" class=\"attachment-full size-full wp-image-10539\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-Personas.png 700w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-Personas-300x186.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Inbound-Marketing-Personas-480x298.png 480w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"LG-Inbound-Marketing-Personas\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6643e3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6643e3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc4ab05\" data-id=\"bc4ab05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4872a5 elementor-widget elementor-widget-spacer\" data-id=\"d4872a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a68b505 elementor-widget elementor-widget-heading\" data-id=\"a68b505\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing: Inbound or conventional?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-661f860 elementor-widget elementor-widget-text-editor\" data-id=\"661f860\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>No consumer wants to be &#8220;bombed&#8221; with <strong>undifferentiated advertising<\/strong> and campaigns focused on products, which do not fit his\/her lifestyle. It is essential to reverse the focus and <strong>offer your target audience valuable content<\/strong> that arouses their curiosity and interest.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3981b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3981b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e141176\" data-id=\"e141176\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae6179e elementor-absolute elementor-widget elementor-widget-image\" data-id=\"ae6179e\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"689\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png\" class=\"attachment-full size-full wp-image-5311\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png 833w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-300x248.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-768x635.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-480x397.png 480w\" sizes=\"(max-width: 833px) 100vw, 833px\" title=\"home6_icon_14\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5491196 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5491196\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f16265\" data-id=\"4f16265\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-712ac46 elementor-widget elementor-widget-gt3-core-tabs\" data-id=\"712ac46\" data-element_type=\"widget\" data-widget_type=\"gt3-core-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-active-tab=\"1\" class=\"gt3_tabs_wrapper aligment_center horizontal_type left_icon_position\"><ul class=\"gt3_tabs_nav\"><li><a href=\"#tab-9466-1\">Inbound Marketing<\/a><\/li><li><a href=\"#tab-9466-2\">Outbound Marketing<\/a><\/li><\/ul><div id=\"tab-9466-1\"><p>Users are attracted by your message;<\/p><p>Whoever comes to you is really interested in your area of business;<\/p><p>More than visitors, your company attracts leads and clients;<\/p><p>The brand\/client relationship has everything to be lasting.<\/p><\/div><div id=\"tab-9466-2\"><p>Advertising can be considered intrusive and inconvenient;<\/p><p>Your product is promoted to the wrong audience;<\/p><p>Those who visit you do not identify with your product;<\/p><p>The few customers you gain don't create a relationship with your brand.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd14ac elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"abd14ac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-123f978 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"123f978\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c9d05cd\" data-id=\"c9d05cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b68b36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b68b36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a3b2440\" data-id=\"a3b2440\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1341c9f elementor-widget elementor-widget-spacer\" data-id=\"1341c9f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0097e9 elementor-widget elementor-widget-heading\" data-id=\"a0097e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sell more in 4, 3, 2, 1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97ca3e elementor-widget elementor-widget-spacer\" data-id=\"b97ca3e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-6a16ebb elementor-widget elementor-widget-text-editor\" data-id=\"6a16ebb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Before making the decision of buying a product or hiring a service, the client goes through a 4-stage <strong>purchase journey<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6159bd1 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"6159bd1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a15a4f gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"9a15a4f\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3b820 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"fc3b820\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4b8db4 elementor-invisible\" data-id=\"c4b8db4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d242b7 elementor-widget elementor-widget-gt3-core-accordion\" data-id=\"2d242b7\" data-element_type=\"widget\" data-widget_type=\"gt3-core-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"accordion_wrapper\" data-settings=\"{&quot;collapsible&quot;:false,&quot;active&quot;:0}\">\r\n\t<div class=\"item_title\">1. Learning and discovery<\/div><div class=\"item_content\"><p>The person has not yet become aware of a need or problem. What we want, above all, is to awaken his attention to a certain issue.<\/p><\/div><div class=\"item_title\">2. Acknowledging the problem<\/div><div class=\"item_content\"><p>The potential client has realized that he has a problem or need and is looking for more information on the subject.<\/p><\/div><div class=\"item_title\">3. Assessing the solution<\/div><div class=\"item_content\"><p>After facing possible solutions to your problem, the potential client assesses the possibilities at his disposal, to solve it.<\/p><\/div><div class=\"item_title\">4. Purchase decision<\/div><div class=\"item_content\"><p>The user is determined to purchase a product that meets his needs. After researching on each solution, he chooses the one that is most convenient for him.<\/p><\/div><\/div><script type=\"application\/json\" id=\"settings--2d242b7\">{\"collapsible\":false,\"active\":0}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e9db54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e9db54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dfb2b1\" data-id=\"7dfb2b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc8c39d elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"cc8c39d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43bbac elementor-widget elementor-widget-heading\" data-id=\"d43bbac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From visitor to client, through the sales funnel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-2bfca06 elementor-widget elementor-widget-text-editor\" data-id=\"2bfca06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>To support the buying journey and map the route taken by the user from discovery to the decision to buy a product or service, our company must create its own <strong>sales funnel<\/strong>. The top corresponds to the learning and discovery phase. On the bottom, narrower, it illustrates the actions aimed at those who are prepared to <a href=\"https:\/\/linkandgrow.pt\/en\/inbound-commerce\/\">buy<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c264e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c264e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb04258\" data-id=\"eb04258\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8778171 elementor-hidden-phone elementor-widget elementor-widget-gt3-core-tabs\" data-id=\"8778171\" data-element_type=\"widget\" data-widget_type=\"gt3-core-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-active-tab=\"1\" class=\"gt3_tabs_wrapper aligment_left_pos vertical_type left_icon_position\"><ul class=\"gt3_tabs_nav\"><li><a href=\"#tab-673-1\">Attraction<\/a><\/li><li><a href=\"#tab-673-2\">Conversion<\/a><\/li><li><a href=\"#tab-673-3\">Relationship<\/a><\/li><li><a href=\"#tab-673-4\">Sale<\/a><\/li><li><a href=\"#tab-673-5\">Analysis<\/a><\/li><\/ul><div id=\"tab-673-1\"><h3>Attracting visitors<\/h3><p>Without <strong>visitors<\/strong> we cannot generate leads.<\/p><p>Therefore, the first step to a successful Inbound Marketing strategy is to <strong>attract traffic<\/strong>. And in this mission, content is our best ally!<\/p><p>The blog and social networks<\/p><p>are the way to make our content to be found by internet users. The result is an interested audience prone to acquire our product\/service.<\/p><p>In addition to SEO strategies, which allow us to raise organic traffic, we must make use of another useful resource: the purchase of traffic through ads.<\/p><\/div><div id=\"tab-673-2\"><h3>Converting traffic into leads<\/h3><p>After visitors have landed on our pages, the aim is to <strong>turn them into leads<\/strong>, i.e., to provide us with their <strong>personal details<\/strong> so that we can contact them.<\/p><p>To achieve this, the <strong>landing pages<\/strong> are precious tools. Through them, we can provide visitors with rich materials, free demonstrations or any other offer relevant to the persona.<\/p><\/div><div id=\"tab-673-3\"><h3>Nurture the leads collected, by turning them into opportunities<\/h3><p>With the data of the potential clients in our possession, we have gathered all the conditions to maintain a relationship, in order to educate them and lead them in the sales funnel.<\/p><p>When downloading an eBook, a lead may not yet be ready for purchase. According to Chet Holmes, at this stage, only 3% of potential clients are actually willing to buy the product\/service we have to offer.<\/p><p>It is up to us to nurture the relationship with the brand through <strong>Leads Nutrition<\/strong>, Email Marketing and Marketing Automation strategies.<\/p><\/div><div id=\"tab-673-4\"><h3>Turning leads into clients through the sales\u2019 process<\/h3><p>The <strong>segmentation and qualification of the leads collected<\/strong> is fundamental to identify who is ready to purchase our product\/service. If the potential client is effectively open to purchase, the Marketing department must deliver the lead to the sales team, so that they can contact them and close the deal.<\/p><\/div><div id=\"tab-673-5\"><h3>Studying the impact of Inbound Marketing actions on the company\u2019s results<\/h3><p>All Inbound Marketing actions are <strong>measurable<\/strong>. The digital tools allow us to know, in real time, how much we invest, where we invest and what the benefit is for our company. Visitors, leads and clients... nothing escapes the eye of the Digital Marketing experts.<\/p><p>To perform a good analysis, we define <strong>metrics<\/strong> and evaluate <strong>KPI's<\/strong>. When <strong>Web Analytics<\/strong> and <strong>Reporting<\/strong> work suggests that we are not achieving the expected results, then it is time to implement improvements in digital strategy.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e22ae6e elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-gt3-core-accordion\" data-id=\"e22ae6e\" data-element_type=\"widget\" data-widget_type=\"gt3-core-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"accordion_wrapper\" data-settings=\"{&quot;collapsible&quot;:false,&quot;active&quot;:0}\">\r\n\t<div class=\"item_title\">Attraction<\/div><div class=\"item_content\"><h3>Attracting visitors<\/h3><p>Without <strong>visitors<\/strong> we cannot generate leads.<\/p><p>Therefore, the first step to a successful Inbound Marketing strategy is to <strong>attract traffic<\/strong>. And in this mission, content is our best ally!<\/p><p>The blog and social networks<\/p><p>are the way to make our content to be found by internet users. The result is an interested audience prone to acquire our product\/service.<\/p><p>In addition to SEO strategies, which allow us to raise organic traffic, we must make use of another useful resource: the purchase of traffic through ads.<\/p><\/div><div class=\"item_title\">Conversion<\/div><div class=\"item_content\"><h3>Converting traffic into leads<\/h3><p>After visitors have landed on our pages, the aim is to <strong>turn them into leads<\/strong>, i.e., to provide us with their <strong>personal details<\/strong> so that we can contact them.<\/p><p>To achieve this, the <strong>landing pages<\/strong> are precious tools. Through them, we can provide visitors with rich materials, free demonstrations or any other offer relevant to the persona.<\/p><\/div><div class=\"item_title\">Relationship<\/div><div class=\"item_content\"><h3>Nurture the leads collected, by turning them into opportunities<\/h3><p>With the data of the potential clients in our possession, we have gathered all the conditions to maintain a relationship, in order to educate them and lead them in the sales funnel.<\/p><p>When downloading an eBook, a lead may not yet be ready for purchase. According to Chet Holmes, at this stage, only 3% of potential clients are actually willing to buy the product\/service we have to offer.<\/p><p>It is up to us to nurture the relationship with the brand through <strong>Leads Nutrition<\/strong>, Email Marketing and Marketing Automation strategies.<\/p><\/div><div class=\"item_title\">Sale<\/div><div class=\"item_content\"><h3>Turning leads into clients through the sales\u2019 process<\/h3><p>The <strong>segmentation and qualification of the leads collected<\/strong> is fundamental to identify who is ready to purchase our product\/service. If the potential client is effectively open to purchase, the Marketing department must deliver the lead to the sales team, so that they can contact them and close the deal.<\/p><\/div><div class=\"item_title\">Analysis<\/div><div class=\"item_content\"><h3>Studying the impact of Inbound Marketing actions on the company\u2019s results<\/h3><p>All Inbound Marketing actions are <strong>measurable<\/strong>. The digital tools allow us to know, in real time, how much we invest, where we invest and what the benefit is for our company. Visitors, leads and clients... nothing escapes the eye of the Digital Marketing experts.<\/p><p>To perform a good analysis, we define <strong>metrics<\/strong> and evaluate <strong>KPI's<\/strong>. When <strong>Web Analytics<\/strong> and <strong>Reporting<\/strong> work suggests that we are not achieving the expected results, then it is time to implement improvements in digital strategy.<\/p><\/div><\/div><script type=\"application\/json\" id=\"settings--e22ae6e\">{\"collapsible\":false,\"active\":0}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c368007 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c368007\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac20a17\" data-id=\"ac20a17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-992babe elementor-widget elementor-widget-heading\" data-id=\"992babe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Portfolio<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e219d5 elementor-widget elementor-widget-gt3-core-portfoliocarousel\" data-id=\"9e219d5\" data-element_type=\"widget\" data-widget_type=\"gt3-core-portfoliocarousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"portfolio_carousel_wrapper portfolio_items_per_line_2 portfolio_items--center_mode elementor\">\r\n\t\t<div class=\"items_list gt3_clear space_60px\">\r\n\t\t\t<div class=\"portfolio_item inbound-marketing-ppc packery_blog_item_1\"><div class=\"wrapper\"><div class=\"img_wrap  has_text_content\"><div class=\"img\" ><img decoding=\"async\" loading=\"lazy\" class=\" lazy_loading\"  srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/tryit-1-e1676380742634-1200x676.jpg 1200w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/tryit-1-e1676380742634-960x541.jpg 960w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/tryit-1-e1676380742634-800x451.jpg 800w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/tryit-1-e1676380742634-500x282.jpg 500w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/tryit-1-e1676380742634-496x279.jpg 496w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/tryit-1-e1676380742634-384x216.jpg 384w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/tryit-1-e1676380742634-600x338.jpg 600w,https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/tryit-1-e1676380742634-420x474.jpg 420w\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/tryit-1-e1676380742634-800x451.jpg\" sizes=\"(min-width: 1920px) 1200px, (min-width: 1600px) 960px, (min-width: 1200px) 800px, (min-width: 992px) 500px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" title=\"Tryit\" alt=\"\" width=\"1200\" height=\"INF\"\/><\/div><\/div><div class=\"text_wrap\"><div class=\"categories\"><span>Inbound Marketing &amp; PPC<\/span><\/div><div class=\"gt3_module_button_list\"><a href=\"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/portfolio\/tryit\/\" title=\"Tryit\" target='_self'>See portfolio<\/a><\/div><\/div><\/div><\/div><div class=\"portfolio_item inbound-marketing-ppc packery_blog_item_2\"><div class=\"wrapper\"><div class=\"img_wrap  has_text_content\"><div class=\"img\" ><img decoding=\"async\" loading=\"lazy\" class=\" lazy_loading\"  srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/DsPrivate-1-e1676380519618-1200x676.jpg 1200w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/DsPrivate-1-e1676380519618-960x541.jpg 960w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/DsPrivate-1-e1676380519618-800x451.jpg 800w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/DsPrivate-1-e1676380519618-500x282.jpg 500w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/DsPrivate-1-e1676380519618-496x279.jpg 496w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/DsPrivate-1-e1676380519618-384x216.jpg 384w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/DsPrivate-1-e1676380519618-600x338.jpg 600w,https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/DsPrivate-1-e1676380519618-420x474.jpg 420w\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/DsPrivate-1-e1676380519618-800x451.jpg\" sizes=\"(min-width: 1920px) 1200px, (min-width: 1600px) 960px, (min-width: 1200px) 800px, (min-width: 992px) 500px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" title=\"DsPrivate-1\" alt=\"\" width=\"1200\" height=\"INF\"\/><\/div><\/div><div class=\"text_wrap\"><div class=\"categories\"><span>Inbound Marketing &amp; PPC<\/span><\/div><div class=\"gt3_module_button_list\"><a href=\"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/portfolio\/ds-private\/\" title=\"DS PRIVATE\" target='_self'>See portfolio<\/a><\/div><\/div><\/div><\/div><div class=\"portfolio_item inbound-marketing-ppc packery_blog_item_3\"><div class=\"wrapper\"><div class=\"img_wrap  has_text_content\"><div class=\"img\" ><img decoding=\"async\" loading=\"lazy\" class=\" lazy_loading\"  srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/deBarro-1-e1676380094354-1200x676.jpg 1200w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/deBarro-1-e1676380094354-960x541.jpg 960w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/deBarro-1-e1676380094354-800x451.jpg 800w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/deBarro-1-e1676380094354-500x282.jpg 500w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/deBarro-1-e1676380094354-496x279.jpg 496w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/deBarro-1-e1676380094354-384x216.jpg 384w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/deBarro-1-e1676380094354-600x338.jpg 600w,https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/deBarro-1-e1676380094354-420x474.jpg 420w\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/deBarro-1-e1676380094354-800x451.jpg\" sizes=\"(min-width: 1920px) 1200px, (min-width: 1600px) 960px, (min-width: 1200px) 800px, (min-width: 992px) 500px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" title=\"deBarro-1\" alt=\"\" width=\"1200\" height=\"INF\"\/><\/div><\/div><div class=\"text_wrap\"><div class=\"categories\"><span>Inbound Marketing &amp; PPC<\/span><\/div><div class=\"gt3_module_button_list\"><a href=\"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/portfolio\/debarro\/\" title=\"DeBarro\" target='_self'>See portfolio<\/a><\/div><\/div><\/div><\/div><div class=\"portfolio_item inbound-marketing-ppc packery_blog_item_4\"><div class=\"wrapper\"><div class=\"img_wrap  has_text_content\"><div class=\"img\" ><img decoding=\"async\" loading=\"lazy\" class=\" lazy_loading\"  srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/bergcom-1-e1676376857775-1200x676.jpg 1200w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/bergcom-1-e1676376857775-960x541.jpg 960w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/bergcom-1-e1676376857775-800x451.jpg 800w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/bergcom-1-e1676376857775-500x282.jpg 500w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/bergcom-1-e1676376857775-496x279.jpg 496w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/bergcom-1-e1676376857775-384x216.jpg 384w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/bergcom-1-e1676376857775-600x338.jpg 600w,https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/bergcom-1-e1676376857775-420x473.jpg 420w\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2023\/02\/bergcom-1-e1676376857775-800x451.jpg\" sizes=\"(min-width: 1920px) 1200px, (min-width: 1600px) 960px, (min-width: 1200px) 800px, (min-width: 992px) 500px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" title=\"bergcom-1\" alt=\"\" width=\"1200\" height=\"INF\"\/><\/div><\/div><div class=\"text_wrap\"><div class=\"categories\"><span>Inbound Marketing &amp; PPC<\/span><\/div><div class=\"gt3_module_button_list\"><a href=\"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/portfolio\/bergcom\/\" title=\"Bergcom\" target='_self'>See portfolio<\/a><\/div><\/div><\/div><\/div><div class=\"portfolio_item website-en packery_blog_item_5\"><div class=\"wrapper\"><div class=\"img_wrap  has_text_content\"><div class=\"img\" ><img decoding=\"async\" loading=\"lazy\" class=\" lazy_loading\"  srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ExpressGlass-1-1200x676.jpg 1200w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ExpressGlass-1-960x541.jpg 960w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ExpressGlass-1-800x451.jpg 800w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ExpressGlass-1-500x281.jpg 500w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ExpressGlass-1-496x279.jpg 496w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ExpressGlass-1-384x216.jpg 384w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ExpressGlass-1-600x338.jpg 600w,https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ExpressGlass-1-420x474.jpg 420w\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ExpressGlass-1-800x451.jpg\" sizes=\"(min-width: 1920px) 1200px, (min-width: 1600px) 960px, (min-width: 1200px) 800px, (min-width: 992px) 500px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" title=\"ExpressGlass-1\" alt=\"\" width=\"1200\" height=\"INF\"\/><\/div><\/div><div class=\"text_wrap\"><div class=\"categories\"><span>Website<\/span><\/div><div class=\"gt3_module_button_list\"><a href=\"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/portfolio\/expressglass\/\" title=\"ExpressGlass\" target='_self'>See portfolio<\/a><\/div><\/div><\/div><\/div><div class=\"portfolio_item inbound-marketing-ppc website-en packery_blog_item_6\"><div class=\"wrapper\"><div class=\"img_wrap  has_text_content\"><div class=\"img\" ><img decoding=\"async\" loading=\"lazy\" class=\" lazy_loading\"  srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/EirizSaude-1-1200x676.jpg 1200w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/EirizSaude-1-960x541.jpg 960w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/EirizSaude-1-800x451.jpg 800w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/EirizSaude-1-500x281.jpg 500w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/EirizSaude-1-496x279.jpg 496w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/EirizSaude-1-384x216.jpg 384w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/EirizSaude-1-600x338.jpg 600w,https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/EirizSaude-1-420x474.jpg 420w\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/EirizSaude-1-800x451.jpg\" sizes=\"(min-width: 1920px) 1200px, (min-width: 1600px) 960px, (min-width: 1200px) 800px, (min-width: 992px) 500px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" title=\"EirizSaude-1\" alt=\"\" width=\"1200\" height=\"INF\"\/><\/div><\/div><div class=\"text_wrap\"><div class=\"categories\"><span>Inbound Marketing &amp; PPC<\/span> <span>Website<\/span><\/div><div class=\"gt3_module_button_list\"><a href=\"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/portfolio\/eiriz-saude\/\" title=\"Eiriz Sa\u00fade\" target='_self'>See portfolio<\/a><\/div><\/div><\/div><\/div><div class=\"portfolio_item inbound-marketing-ppc packery_blog_item_7\"><div class=\"wrapper\"><div class=\"img_wrap  has_text_content\"><div class=\"img\" ><img decoding=\"async\" loading=\"lazy\" class=\" lazy_loading\"  srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/linkgrow-1-1200x676.jpg 1200w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/linkgrow-1-960x541.jpg 960w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/linkgrow-1-800x451.jpg 800w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/linkgrow-1-500x281.jpg 500w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/linkgrow-1-496x279.jpg 496w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/linkgrow-1-384x216.jpg 384w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/linkgrow-1-600x338.jpg 600w,https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/linkgrow-1-420x474.jpg 420w\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/linkgrow-1-800x451.jpg\" sizes=\"(min-width: 1920px) 1200px, (min-width: 1600px) 960px, (min-width: 1200px) 800px, (min-width: 992px) 500px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" title=\"link&#038;grow-1\" alt=\"\" width=\"1200\" height=\"INF\"\/><\/div><\/div><div class=\"text_wrap\"><div class=\"categories\"><span>Inbound Marketing &amp; PPC<\/span><\/div><div class=\"gt3_module_button_list\"><a href=\"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/portfolio\/linkgrow\/\" title=\"Link&#038;Grow\" target='_self'>See portfolio<\/a><\/div><\/div><\/div><\/div><div class=\"portfolio_item website-en packery_blog_item_8\"><div class=\"wrapper\"><div class=\"img_wrap  has_text_content\"><div class=\"img\" ><img decoding=\"async\" loading=\"lazy\" class=\" lazy_loading\"  srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/DHI-1-1200x676.jpg 1200w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/DHI-1-960x541.jpg 960w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/DHI-1-800x451.jpg 800w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/DHI-1-500x281.jpg 500w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/DHI-1-496x279.jpg 496w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/DHI-1-384x216.jpg 384w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/DHI-1-600x338.jpg 600w,https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/DHI-1-420x474.jpg 420w\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/DHI-1-800x451.jpg\" sizes=\"(min-width: 1920px) 1200px, (min-width: 1600px) 960px, (min-width: 1200px) 800px, (min-width: 992px) 500px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" title=\"DHI-1\" alt=\"\" width=\"1200\" height=\"INF\"\/><\/div><\/div><div class=\"text_wrap\"><div class=\"categories\"><span>Website<\/span><\/div><div class=\"gt3_module_button_list\"><a href=\"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/portfolio\/dhi\/\" title=\"DHI\" target='_self'>See portfolio<\/a><\/div><\/div><\/div><\/div><div class=\"portfolio_item inbound-marketing-ppc packery_blog_item_9\"><div class=\"wrapper\"><div class=\"img_wrap  has_text_content\"><div class=\"img\" ><img decoding=\"async\" loading=\"lazy\" class=\" lazy_loading\"  srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/UpHill-1-1200x676.jpg 1200w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/UpHill-1-960x541.jpg 960w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/UpHill-1-800x451.jpg 800w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/UpHill-1-500x281.jpg 500w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/UpHill-1-496x279.jpg 496w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/UpHill-1-384x216.jpg 384w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/UpHill-1-600x338.jpg 600w,https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/UpHill-1-420x474.jpg 420w\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/UpHill-1-800x451.jpg\" sizes=\"(min-width: 1920px) 1200px, (min-width: 1600px) 960px, (min-width: 1200px) 800px, (min-width: 992px) 500px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" title=\"UpHill-1\" alt=\"\" width=\"1200\" height=\"INF\"\/><\/div><\/div><div class=\"text_wrap\"><div class=\"categories\"><span>Inbound Marketing &amp; PPC<\/span><\/div><div class=\"gt3_module_button_list\"><a href=\"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/portfolio\/uphill\/\" title=\"UpHill\" target='_self'>See portfolio<\/a><\/div><\/div><\/div><\/div><div class=\"portfolio_item inbound-marketing-ppc packery_blog_item_10\"><div class=\"wrapper\"><div class=\"img_wrap  has_text_content\"><div class=\"img\" ><img decoding=\"async\" loading=\"lazy\" class=\" lazy_loading\"  srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ambar-1-1200x676.jpg 1200w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ambar-1-960x541.jpg 960w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ambar-1-800x451.jpg 800w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ambar-1-500x281.jpg 500w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ambar-1-496x279.jpg 496w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ambar-1-384x216.jpg 384w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ambar-1-600x338.jpg 600w,https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ambar-1-420x474.jpg 420w\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2022\/10\/ambar-1-800x451.jpg\" sizes=\"(min-width: 1920px) 1200px, (min-width: 1600px) 960px, (min-width: 1200px) 800px, (min-width: 992px) 500px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" title=\"ambar-1\" alt=\"\" width=\"1200\" height=\"INF\"\/><\/div><\/div><div class=\"text_wrap\"><div class=\"categories\"><span>Inbound Marketing &amp; PPC<\/span><\/div><div class=\"gt3_module_button_list\"><a href=\"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/portfolio\/ambar\/\" title=\"Ambar\" target='_self'>See portfolio<\/a><\/div><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<script type=\"application\/json\" id=\"settings--9e219d5\">{\"autoplay\":true,\"autoplaySpeed\":4000,\"centerMode\":true,\"fade\":false,\"items_per_line\":2,\"dots\":true,\"arrows\":false,\"l10n\":{\"prev\":\"Prev\",\"next\":\"Next\"},\"show_title\":false,\"show_category\":true,\"show_text\":false,\"query\":{\"post_status\":[\"publish\"],\"post_type\":\"portfolio\",\"exclude\":[14181,14176,14139,14105,14006,13980,14042,13945,13915,13868]},\"random\":false,\"render_index\":null}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-907597a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"907597a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a55263\" data-id=\"0a55263\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0497553 elementor-widget elementor-widget-spacer\" data-id=\"0497553\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4bd61f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f4bd61f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/livewp.site\/wp\/md\/ewebot\/wp-content\/uploads\/sites\/64\/2019\/09\/home2_img_05.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bebb649\" data-id=\"bebb649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ea5606 elementor-widget elementor-widget-spacer\" data-id=\"7ea5606\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256e0eb elementor-widget elementor-widget-text-editor\" data-id=\"256e0eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Inbound has proven results in <strong>any business area<\/strong>, regardless of its <strong>size<\/strong> or <strong>location<\/strong>. Thousands of companies around the world have already surrendered to this methodology.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832f4a4 elementor-widget elementor-widget-text-editor\" data-id=\"832f4a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>At <strong>Link&amp;Grow<\/strong>, we are willing to grow your business using Inbound Marketing. Talk to us so that we can draw up a winning and leading strategy!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3751b84 elementor-widget elementor-widget-heading\" data-id=\"3751b84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I want to sell more with Inbound Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69f14f elementor-widget elementor-widget-shortcode\" data-id=\"a69f14f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe\n  src=\"https:\/\/api.leadconnectorhq.com\/widget\/form\/62kVPakA5DVGrdmnvRy0\"\n  style=\"width:100%;height:100%;border:none;border-radius:3px\"\n  id=\"inline-62kVPakA5DVGrdmnvRy0\" \n  data-layout=\"{'id':'INLINE'}\"\n  data-trigger-type=\"alwaysShow\"\n  data-trigger-value=\"\"\n  data-activation-type=\"alwaysActivated\"\n  data-activation-value=\"\"\n  data-deactivation-type=\"neverDeactivate\"\n  data-deactivation-value=\"\"\n  data-form-name=\"linkandgrow.pt\/en\"\n  data-height=\"656\"\n  data-layout-iframe-id=\"inline-62kVPakA5DVGrdmnvRy0\"\n  data-form-id=\"62kVPakA5DVGrdmnvRy0\"\n  title=\"linkandgrow.pt\/en\"\n      >\n<\/iframe>\n<script src=\"https:\/\/link.msgsndr.com\/js\/form_embed.js\"><\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inbound Marketing When clients knock on your door I want to sell more with Inbound Marketing At Link&amp;Grow, we are willing to grow your business using Inbound Marketing. Talk to us so that we can draw up a winning and leading strategy! Inbound Marketing is guided by the principle that, before taking a purchase decision, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages\/10508"}],"collection":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/comments?post=10508"}],"version-history":[{"count":18,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages\/10508\/revisions"}],"predecessor-version":[{"id":16195,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages\/10508\/revisions\/16195"}],"wp:attachment":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/media?parent=10508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}