{"id":10615,"date":"2020-08-20T15:11:25","date_gmt":"2020-08-20T14:11:25","guid":{"rendered":"https:\/\/linkandgrow.pt\/email-marketing\/"},"modified":"2025-05-05T13:50:25","modified_gmt":"2025-05-05T12:50:25","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/linkandgrow.pt\/en\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10615\" class=\"elementor elementor-10615 elementor-6282\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d53a7c elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"2d53a7c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c3bc34\" data-id=\"9c3bc34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae03a83 elementor-absolute elementor-hidden-phone elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"ae03a83\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing.png\" class=\"attachment-full size-full wp-image-10616\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing.png 1056w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-300x213.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-1024x727.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-768x545.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-480x341.png 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"LG-Email-Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caaaeff elementor-widget elementor-widget-spacer\" data-id=\"caaaeff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ba880bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba880bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-74a7e20\" data-id=\"74a7e20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a85d7 elementor-widget elementor-widget-heading\" data-id=\"72a85d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-549c80a elementor-widget elementor-widget-heading\" data-id=\"549c80a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmenting and nurturing is the key to success<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3fb8f1 eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"d3fb8f1\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-2015222021\" data-id=\"2015222021\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =zoom-in>\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"2015222021\" data-ctrl-id=\"d3fb8f1\" href=\"#2015222021\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tI want to grow up through the Email Marketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"2015222021\" class=\"eae-popup-2015222021 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p>At Link&amp;Grow, we have experienced professionals in <strong>creating E-mail Marketing campaigns<\/strong>. We make use of the <strong>best tools<\/strong>, always with a view to <strong>increasing your company's revenues<\/strong>. Are you ready let your business grow up? Talk to us!<\/p><p><script type=\"text\/javascript\" src=\"https:\/\/linkandgrow.app\/form\/generate.js?id=42\"><\/script><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9f851 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"ac9f851\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing.png\" class=\"attachment-full size-full wp-image-10616\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing.png 1056w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-300x213.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-1024x727.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-768x545.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-480x341.png 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"LG-Email-Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6fd88 elementor-widget elementor-widget-spacer\" data-id=\"bd6fd88\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f496b elementor-widget elementor-widget-spacer\" data-id=\"49f496b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce5a41d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce5a41d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3576ed\" data-id=\"c3576ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73954dc elementor-widget elementor-widget-spacer\" data-id=\"73954dc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb55b8a elementor-widget elementor-widget-text-editor\" data-id=\"bb55b8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Are you sending e-mails to your contacts, without getting any results? You&#8217;re, probably, missing out on something! <strong>E-mail<\/strong> is one of the main communication channels available in Digital Marketing. Besides communicating with people, who are already <strong>ready to buy<\/strong>, it prepares the rest of them for the purchase. Therefore, it is the best resource for <strong>lead nutrition<\/strong>!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d88a8d elementor-widget elementor-widget-spacer\" data-id=\"8d88a8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_color elementor-element elementor-element-dbbe557 elementor-widget elementor-widget-text-editor\" data-id=\"dbbe557\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>59% of people admit that e-mails influence their purchasing decisions<br \/><span style=\"font-size: 17px;\">(SaleCycle Survey, 2018)<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0267ad elementor-widget elementor-widget-spacer\" data-id=\"c0267ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12d2f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12d2f67\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c9a04f elementor-invisible\" data-id=\"7c9a04f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c09e2c7 elementor-widget elementor-widget-image\" data-id=\"c09e2c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"625\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-1.png\" class=\"attachment-full size-full wp-image-10619\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-1.png 700w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-1-300x268.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-1-480x429.png 480w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"LG-Email-Marketing-1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4c6ef5\" data-id=\"e4c6ef5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af5cf4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af5cf4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d040c53\" data-id=\"d040c53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff074c elementor-widget elementor-widget-spacer\" data-id=\"1ff074c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-ff4292c elementor-widget elementor-widget-text-editor\" data-id=\"ff4292c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>E-mail Marketing is, above all, a <strong>relationship channel with customers and potential customers<\/strong>. It is extremely effective in terms of conversion, but only when there is a well-structured and segmented strategy.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-a6a1e50 elementor-widget elementor-widget-text-editor\" data-id=\"a6a1e50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Unlike <a href=\"\/social-media\">social networks<\/a>, where posts are directed to a mass of users, e-mails are <strong>directed to each individual in particular<\/strong>. That is why it is so important to be segmented and structured, based on the purpose for which they are intended.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_color elementor-element elementor-element-4039d77 elementor-widget elementor-widget-text-editor\" data-id=\"4039d77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-size: 17px;\">99% of people access e-mail every day <br \/><\/span><span style=\"font-size: 17px;\">(DMA Insights, 2017)<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abc329 elementor-widget elementor-widget-spacer\" data-id=\"2abc329\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18aae8 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f18aae8\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2671c5 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f2671c5\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a21092 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a21092\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d366a8d\" data-id=\"d366a8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faf8688 elementor-widget elementor-widget-spacer\" data-id=\"faf8688\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e1ceb elementor-widget elementor-widget-heading\" data-id=\"74e1ceb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One e-mail for each goal\/public.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-82989c1 elementor-widget elementor-widget-text-editor\" data-id=\"82989c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>In order to create an e-mail, it is not enough to write a few words without criteria and embellish them with &#8220;a few designer touches&#8221;. It is necessary to think about the <strong>target audience<\/strong> and <strong>the purpose you want to achieve<\/strong> through sending it. Therefore, there are several types of e-mail messages that a company can send to its contacts.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b19dc4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b19dc4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a44ae8a\" data-id=\"a44ae8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-977bd46 elementor-hidden-phone elementor-widget elementor-widget-gt3-core-tabs\" data-id=\"977bd46\" data-element_type=\"widget\" data-widget_type=\"gt3-core-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-active-tab=\"1\" class=\"gt3_tabs_wrapper aligment_center horizontal_type left_icon_position\"><ul class=\"gt3_tabs_nav\"><li><a href=\"#tab-1643-1\">Newsletter <\/a><\/li><li><a href=\"#tab-1643-2\">Promotional e-mail<\/a><\/li><li><a href=\"#tab-1643-3\">Commemorative e-mail<\/a><\/li><li><a href=\"#tab-1643-4\">Disclosing blog articles<\/a><\/li><li><a href=\"#tab-1643-5\">Company presentation<\/a><\/li><li><a href=\"#tab-1643-6\">E-mail for inactive clients<\/a><\/li><li><a href=\"#tab-1643-7\">E-commerce e-mail<\/a><\/li><\/ul><div id=\"tab-1643-1\">It allows you to approach several topics, in a single e-mail. Therefore, it has the advantage of communicating with leads that are at different stages of the purchase journey. A gym, for example, can provide information about a registration <a href=\"\/pay-per-click\">campaign<\/a> for \"hot\" leads and, in the same e-mail, talking about the importance of exercise with leads, which are still at the top of the funnel.<\/div><div id=\"tab-1643-2\"><p>It aims conversion. The secret lies in the sending\u2019s segmentation. The e-mail should be sent to the contacts who are interested in a specific product\/service and, not, to all the contacts in your database.<\/p><\/div><div id=\"tab-1643-3\"><p>Surely you have already received e-mails with an offer for approaching your birthday, Father's Day or Christmas. The options are many. It is important to know how to use them, in order to increasing your leads!<\/p><\/div><div id=\"tab-1643-4\"><p>It serves to notify your contacts whenever you publish new articles. Thus, it leads qualified traffic to the blog, while boosting the number of subscribers.<\/p><\/div><div id=\"tab-1643-5\"><p>This e-mail is sent as soon as a new lead is generated. The purpose? To move it forward across the buying journey! Talking, again, about the gym\u2019s example, send an e-mail presenting the space, services and sports available.<\/p><\/div><div id=\"tab-1643-6\"><p>For the work not to be in vain, this e-mail needs to have a very appealing offer and its contacts have to be very well segmented. If someone continuously receives information about products or services, which they are not interested in, they will probably mark the sender as spam.<\/p><\/div><div id=\"tab-1643-7\">Concerning <a href=\"\/inbound-commerce\">online shops<\/a>, e-mails have a different character, because the leads are already at the end of the shopping journey. Their role is, for example, to remind someone that their shopping cart is ready to be finalized - if the user has added an item, without having made the purchase.<\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c4165 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-gt3-core-accordion\" data-id=\"76c4165\" data-element_type=\"widget\" data-widget_type=\"gt3-core-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"accordion_wrapper\" data-settings=\"{&quot;collapsible&quot;:false,&quot;active&quot;:0}\">\r\n\t<div class=\"item_title\">Newsletter<\/div><div class=\"item_content\"><p>It allows you to approach several topics, in a single e-mail. Therefore, it has the advantage of communicating with leads that are at different stages of the purchase journey. A gym, for example, can provide information about a registration <a href=\"\/pay-per-click\">campaign<\/a> for \"hot\" leads and, in the same e-mail, talking about the importance of exercise with leads, which are still at the top of the funnel.<\/p><\/div><div class=\"item_title\">Promotional e-mail<\/div><div class=\"item_content\"><p>It aims conversion. The secret lies in the sending\u2019s segmentation. The e-mail should be sent to the contacts who are interested in a specific product\/service and, not, to all the contacts in your database.<\/p><\/div><div class=\"item_title\">Commemorative e-mail<\/div><div class=\"item_content\"><p>Surely you have already received e-mails with an offer for approaching your birthday, Father's Day or Christmas. The options are many. It is important to know how to use them, in order to increasing your leads!<\/p><\/div><div class=\"item_title\">Disclosing blog articles<\/div><div class=\"item_content\"><p>It serves to notify your contacts whenever you publish new articles. Thus, it leads qualified traffic to the blog, while boosting the number of subscribers.<\/p><\/div><div class=\"item_title\">Company presentation<\/div><div class=\"item_content\"><p>This e-mail is sent as soon as a new lead is generated. The purpose? To move it forward across the buying journey! Talking, again, about the gym\u2019s example, send an e-mail presenting the space, services and sports available.<\/p><\/div><div class=\"item_title\">E-mail for inactive clients<\/div><div class=\"item_content\"><p>For the work not to be in vain, this e-mail needs to have a very appealing offer and its contacts have to be very well segmented. If someone continuously receives information about products or services, which they are not interested in, they will probably mark the sender as spam.<\/p><\/div><div class=\"item_title\">E-commerce e-mail<\/div><div class=\"item_content\"><p>Concerning <a href=\"\/inbound-commerce\">online shops<\/a>, e-mails have a different character, because the leads are already at the end of the shopping journey. Their role is, for example, to remind someone that their shopping cart is ready to be finalized - if the user has added an item, without having made the purchase.<\/p><\/div><\/div><script type=\"application\/json\" id=\"settings--76c4165\">{\"collapsible\":false,\"active\":0}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6066d elementor-widget elementor-widget-spacer\" data-id=\"5f6066d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d949ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d949ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a18af3\" data-id=\"7a18af3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d0d009 elementor-widget elementor-widget-spacer\" data-id=\"3d0d009\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c07c2d9 elementor-widget elementor-widget-heading\" data-id=\"c07c2d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Golden rules, in order to creating successful e-mails<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-337c9d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"337c9d4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0e2e8c\" data-id=\"f0e2e8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e71ba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e71ba9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-37c4a89\" data-id=\"37c4a89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-068e85f elementor-widget elementor-widget-spacer\" data-id=\"068e85f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bebea70 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-gt3-core-imagebox\" data-id=\"bebea70\" data-element_type=\"widget\" data-widget_type=\"gt3-core-imagebox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3-core-imagebox-wrapper elementor-image_icon-position-default\"><figure class=\"gt3-core-imagebox-img\"><img width=\"71\" height=\"71\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/11\/LG-chek.png\" class=\"attachment-full size-full wp-image-6525\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"LG-chek\" \/><\/figure><div class=\"gt3-core-imagebox-content\"><div class=\"gt3-core-imagebox-title\"><h6 class=\"gt3-core-imagebox-title\">Subject<\/h6><\/div><p class=\"gt3-core-imagebox-description\">If the subject of the e-mail is interesting, the recipient will open it. If it doesn't, it probably won't. So, get their attention, from the first moment!<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ecafa elementor-widget elementor-widget-spacer\" data-id=\"20ecafa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6a9e8 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-gt3-core-imagebox\" data-id=\"6f6a9e8\" data-element_type=\"widget\" data-widget_type=\"gt3-core-imagebox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3-core-imagebox-wrapper elementor-image_icon-position-default\"><figure class=\"gt3-core-imagebox-img\"><img width=\"71\" height=\"71\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/11\/LG-chek.png\" class=\"attachment-full size-full wp-image-6525\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"LG-chek\" \/><\/figure><div class=\"gt3-core-imagebox-content\"><div class=\"gt3-core-imagebox-title\"><h6 class=\"gt3-core-imagebox-title\">Images<\/h6><\/div><p class=\"gt3-core-imagebox-description\">Bet on appealing and quality visual content, in order to catch the recipient\u2019s attention and demonstrate professionalism.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cebbb elementor-widget elementor-widget-spacer\" data-id=\"57cebbb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff5a3c gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"2ff5a3c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c959f18 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"c959f18\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0087411\" data-id=\"0087411\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54804e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54804e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b72db3c\" data-id=\"b72db3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9959fcf elementor-widget elementor-widget-spacer\" data-id=\"9959fcf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f465fea elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-gt3-core-imagebox\" data-id=\"f465fea\" data-element_type=\"widget\" data-widget_type=\"gt3-core-imagebox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3-core-imagebox-wrapper elementor-image_icon-position-default\"><figure class=\"gt3-core-imagebox-img\"><img width=\"71\" height=\"71\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/11\/LG-chek.png\" class=\"attachment-full size-full wp-image-6525\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"LG-chek\" \/><\/figure><div class=\"gt3-core-imagebox-content\"><div class=\"gt3-core-imagebox-title\"><h6 class=\"gt3-core-imagebox-title\">Copy<\/h6><\/div><p class=\"gt3-core-imagebox-description\">A results-oriented e-mail has to be well structured and written. Be clear in the message and get to the point!<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221d978 elementor-widget elementor-widget-spacer\" data-id=\"221d978\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0373572 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-gt3-core-imagebox\" data-id=\"0373572\" data-element_type=\"widget\" data-widget_type=\"gt3-core-imagebox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3-core-imagebox-wrapper elementor-image_icon-position-default\"><figure class=\"gt3-core-imagebox-img\"><img width=\"71\" height=\"71\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/11\/LG-chek.png\" class=\"attachment-full size-full wp-image-6525\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"LG-chek\" \/><\/figure><div class=\"gt3-core-imagebox-content\"><div class=\"gt3-core-imagebox-title\"><h6 class=\"gt3-core-imagebox-title\">CTA<\/h6><\/div><p class=\"gt3-core-imagebox-description\">Follow your contacts throughout the buying journey. Only an appealing call-to-action prompts the reader into clicking and being directed towards new <a href=\"\/content-marketing\">contents<\/a> or conversion forms.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c57f15 elementor-widget elementor-widget-spacer\" data-id=\"1c57f15\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399dbe8 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"399dbe8\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3c55 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"8df3c55\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff428b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff428b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcdcc39\" data-id=\"bcdcc39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab71684 elementor-widget elementor-widget-text-editor\" data-id=\"ab71684\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It&#8217;s not easy to create an efficient e-mail at first! Use A\/B tests, in order to understanding what works best. Test different subjects, CTA colours, images&#8230; whatever you want. What matters is testing one single element at a time.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6643e3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6643e3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc4ab05\" data-id=\"bc4ab05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4872a5 elementor-widget elementor-widget-spacer\" data-id=\"d4872a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c7e006 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c7e006\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e205b5d\" data-id=\"e205b5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a68b505 elementor-widget elementor-widget-heading\" data-id=\"a68b505\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The secret for success lies in contacts' segmentation!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-661f860 elementor-widget elementor-widget-text-editor\" data-id=\"661f860\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>No e-mail is effective unless there is a concern to forward the right message to the right person. This is called <strong>contact segmentation<\/strong>. To do this, you have to take into account criteria such as:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-fa0f744 elementor-widget elementor-widget-text-editor\" data-id=\"fa0f744\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul>\n \t<li>Persona;<\/li>\n \t<li>Shopping day;<\/li>\n \t<li>Professional position;<\/li>\n \t<li>People who have shown interest in a similar content;<\/li>\n \t<li>People who have already shown interest in a product but have not bought it;<\/li>\n \t<li>Leads who have made the conversion in latest months.<\/li>\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a7aa04\" data-id=\"4a7aa04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181d3f1 elementor-widget elementor-widget-image\" data-id=\"181d3f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"922\" height=\"551\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-2.png\" class=\"attachment-full size-full wp-image-10620\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-2.png 922w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-2-300x179.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-2-768x459.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Email-Marketing-2-480x287.png 480w\" sizes=\"(max-width: 922px) 100vw, 922px\" title=\"LG-Email-Marketing-2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3981b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3981b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e141176\" data-id=\"e141176\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5b0eff elementor-absolute elementor-widget elementor-widget-image\" data-id=\"e5b0eff\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"689\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png\" class=\"attachment-full size-full wp-image-5311\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png 833w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-300x248.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-768x635.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-480x397.png 480w\" sizes=\"(max-width: 833px) 100vw, 833px\" title=\"home6_icon_14\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee528fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee528fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b57e59c\" data-id=\"b57e59c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bcfcb87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcfcb87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-786452d\" data-id=\"786452d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-602fb55 elementor-widget elementor-widget-heading\" data-id=\"602fb55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use the personal data to your advantage!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3150841 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3150841\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b94db90\" data-id=\"b94db90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4df8470 elementor-widget elementor-widget-text-editor\" data-id=\"4df8470\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>There is a set of information available, about your contacts, that you can \u2013 and should \u2013 use for the benefit of your company!<\/p><p>When <a href=\"\/lead-generation\">leads<\/a>\u00a0are generated, and as they progress through the buying journey, the information becomes more and more complete. It is essential to use it to communicate better with your clients and prospect clients.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-f6b1f7d elementor-widget elementor-widget-text-editor\" data-id=\"f6b1f7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Imagine that, in your gym, a set of contacts shows interest in calm classes, like Pilates and Yoga. Introduce them to a new discipline, which is similar, and invite them to an open-air class.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-009cf8e elementor-widget elementor-widget-text-editor\" data-id=\"009cf8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tObviously, if this task was to be performed manually, it would take hours to select contacts and send e-mails. It was with this in mind that the <a href=\"\/marketing-automation\">Marketing automation<\/a> tools came up. At Link&#038;Grow, we make use of some of the most complete tools on the market.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-70e79dd elementor-widget elementor-widget-text-editor\" data-id=\"70e79dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>These tools help us to create e-mail workflows, which automatically forward the leads throughout the various purchase journey\u2019s stages, up to the bottom of the funnel. Thus, we increase our clients&#8217; <a href=\"\/inbound-marketing\">Digital Marketing<\/a> strategy efficiency.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332e2db elementor-widget elementor-widget-spacer\" data-id=\"332e2db\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_color elementor-element elementor-element-ded6206 elementor-widget elementor-widget-text-editor\" data-id=\"ded6206\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Campanhas segmentadas podem aumentar a receita em 760%<br \/><span style=\"font-size: 17px;\">(Campaign Monitor, 2019)<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8c39d elementor-widget elementor-widget-spacer\" data-id=\"cc8c39d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-305b0bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"305b0bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9b1265\" data-id=\"c9b1265\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d19cb0 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"7d19cb0\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"689\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png\" class=\"attachment-full size-full wp-image-5311\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png 833w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-300x248.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-768x635.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-480x397.png 480w\" sizes=\"(max-width: 833px) 100vw, 833px\" title=\"home6_icon_14\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-391bb04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"391bb04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-416debe\" data-id=\"416debe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe06430 elementor-widget elementor-widget-spacer\" data-id=\"fe06430\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9757c25 elementor-widget elementor-widget-heading\" data-id=\"9757c25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring to win!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-49dae84 elementor-widget elementor-widget-text-editor\" data-id=\"49dae84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Applying the best e-mail Marketing practices is no guarantee for your strategy\u2019s success. Every company is a company and every audience is an audience. Therefore, there are no absolute truths or universal formulas.<\/p><p>The Marketing Professional&#8217;s work does not end with the &#8220;Send&#8221; button! After sending e-mails to your contacts, you should analyse the relevant metrics, according to you.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35a927d\" data-id=\"35a927d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-869dfa6 elementor-widget elementor-widget-spacer\" data-id=\"869dfa6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec41b04 elementor-widget elementor-widget-image\" data-id=\"ec41b04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1146\" height=\"852\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Email-Marketing-EN.png\" class=\"attachment-full size-full wp-image-10625\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Email-Marketing-EN.png 1146w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Email-Marketing-EN-300x223.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Email-Marketing-EN-1024x761.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Email-Marketing-EN-768x571.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Email-Marketing-EN-480x357.png 480w\" sizes=\"(max-width: 1146px) 100vw, 1146px\" title=\"LG-Email-Marketing-EN\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-907597a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"907597a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a55263\" data-id=\"0a55263\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0497553 elementor-widget elementor-widget-spacer\" data-id=\"0497553\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4bd61f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f4bd61f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/livewp.site\/wp\/md\/ewebot\/wp-content\/uploads\/sites\/64\/2019\/09\/home2_img_05.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bebb649\" data-id=\"bebb649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-256e0eb elementor-widget elementor-widget-text-editor\" data-id=\"256e0eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832f4a4 elementor-widget elementor-widget-text-editor\" data-id=\"832f4a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b59a77 elementor-widget elementor-widget-text-editor\" data-id=\"8b59a77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>There is no point in sending equal e-mails to all contacts on your list. You need to segment.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b81a2 elementor-widget elementor-widget-text-editor\" data-id=\"86b81a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It&#8217;s not worth filling your contacts&#8217; mailbox. It is important to create an automatic workflow, according to the preferences and purchase journey of each contact.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d527d elementor-widget elementor-widget-text-editor\" data-id=\"67d527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>There is no point in sending e-mails with an unconvincing subject, poorly structured copy and ineffective CTA. You will be spending time and money.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2086a40 elementor-widget elementor-widget-text-editor\" data-id=\"2086a40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>At Link&amp;Grow, we have experienced professionals in creating E-mail Marketing campaigns. We make use of the best tools, always with a view to increasing your company&#8217;s revenues. Are you ready let your business grow up? Talk to us!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2371f1b elementor-widget elementor-widget-heading\" data-id=\"2371f1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I want to grow up through the E-mail Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d64577 elementor-widget elementor-widget-shortcode\" data-id=\"0d64577\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe\n  src=\"https:\/\/api.leadconnectorhq.com\/widget\/form\/62kVPakA5DVGrdmnvRy0\"\n  style=\"width:100%;height:100%;border:none;border-radius:3px\"\n  id=\"inline-62kVPakA5DVGrdmnvRy0\" \n  data-layout=\"{'id':'INLINE'}\"\n  data-trigger-type=\"alwaysShow\"\n  data-trigger-value=\"\"\n  data-activation-type=\"alwaysActivated\"\n  data-activation-value=\"\"\n  data-deactivation-type=\"neverDeactivate\"\n  data-deactivation-value=\"\"\n  data-form-name=\"linkandgrow.pt\/en\"\n  data-height=\"656\"\n  data-layout-iframe-id=\"inline-62kVPakA5DVGrdmnvRy0\"\n  data-form-id=\"62kVPakA5DVGrdmnvRy0\"\n  title=\"linkandgrow.pt\/en\"\n      >\n<\/iframe>\n<script src=\"https:\/\/link.msgsndr.com\/js\/form_embed.js\"><\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdc2de7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdc2de7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d847008\" data-id=\"d847008\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91613b9 elementor-widget elementor-widget-spacer\" data-id=\"91613b9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email Marketing Segmenting and nurturing is the key to success I want to grow up through the Email Marketing At Link&amp;Grow, we have experienced professionals in creating E-mail Marketing campaigns. We make use of the best tools, always with a view to increasing your company&#8217;s revenues. Are you ready let your business grow up? Talk [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages\/10615"}],"collection":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/comments?post=10615"}],"version-history":[{"count":18,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages\/10615\/revisions"}],"predecessor-version":[{"id":16204,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages\/10615\/revisions\/16204"}],"wp:attachment":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/media?parent=10615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}