{"id":10631,"date":"2020-08-18T11:17:45","date_gmt":"2020-08-18T10:17:45","guid":{"rendered":"https:\/\/linkandgrow.pt\/marketing-de-conteudo\/"},"modified":"2025-07-10T10:01:39","modified_gmt":"2025-07-10T09:01:39","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/linkandgrow.pt\/en\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10631\" class=\"elementor elementor-10631 elementor-6254\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-897f8e0 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"897f8e0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35d0d19\" data-id=\"35d0d19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc93080 elementor-absolute elementor-hidden-phone elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"bc93080\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo.png\" class=\"attachment-full size-full wp-image-10636\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo.png 1056w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-300x213.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1024x727.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-768x545.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-480x341.png 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"LG-Marketing-Conteudo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d95d9 elementor-widget elementor-widget-spacer\" data-id=\"40d95d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-997d60c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"997d60c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5794dd1\" data-id=\"5794dd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af6eb0 elementor-widget elementor-widget-heading\" data-id=\"4af6eb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef7f52 elementor-widget elementor-widget-heading\" data-id=\"8ef7f52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Educating towards attracting the right customer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115a87e eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"115a87e\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-1760751848\" data-id=\"1760751848\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =zoom-in>\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"1760751848\" data-ctrl-id=\"115a87e\" href=\"#1760751848\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tI want a winning content strategy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"1760751848\" class=\"eae-popup-1760751848 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\tAt Link&amp;Grow, we have a team of Digital Marketing professionals (strategists, copywriters, designers, PPC experts) who can <strong>define and implement a successful strategy<\/strong> for your company, by <strong>feeding website, blog and social networks<\/strong>.\n\n<iframe\n  src=\"https:\/\/api.leadconnectorhq.com\/widget\/form\/62kVPakA5DVGrdmnvRy0\"\n  style=\"width:100%;height:100%;border:none;border-radius:3px\"\n  id=\"inline-62kVPakA5DVGrdmnvRy0\" \n  data-layout=\"{'id':'INLINE'}\"\n  data-trigger-type=\"alwaysShow\"\n  data-trigger-value=\"\"\n  data-activation-type=\"alwaysActivated\"\n  data-activation-value=\"\"\n  data-deactivation-type=\"neverDeactivate\"\n  data-deactivation-value=\"\"\n  data-form-name=\"linkandgrow.pt\/en\"\n  data-height=\"656\"\n  data-layout-iframe-id=\"inline-62kVPakA5DVGrdmnvRy0\"\n  data-form-id=\"62kVPakA5DVGrdmnvRy0\"\n  title=\"linkandgrow.pt\/en\"\n      >\n<\/iframe>\n<script src=\"https:\/\/link.msgsndr.com\/js\/form_embed.js\"><\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054efd8 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"054efd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo.png\" class=\"attachment-full size-full wp-image-10636\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo.png 1056w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-300x213.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1024x727.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-768x545.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-480x341.png 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"LG-Marketing-Conteudo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ad00c elementor-widget elementor-widget-spacer\" data-id=\"e8ad00c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57e447 elementor-widget elementor-widget-spacer\" data-id=\"d57e447\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce5a41d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce5a41d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3576ed\" data-id=\"c3576ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73954dc elementor-widget elementor-widget-spacer\" data-id=\"73954dc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb55b8a elementor-widget elementor-widget-text-editor\" data-id=\"bb55b8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>We live in an increasingly digital world, in which companies and clients meet and do business online! This is where Content Marketing enters: it helps clients, with certain needs, in finding companies which offer the right solutions for them. The idea is simple: <strong>creating and sharing relevant content, which attracts people to your brand, without explicitly promoting products\/services<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0267ad elementor-widget elementor-widget-spacer\" data-id=\"c0267ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12d2f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12d2f67\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c9a04f elementor-invisible\" data-id=\"7c9a04f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c09e2c7 elementor-widget elementor-widget-image\" data-id=\"c09e2c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"625\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1.png\" class=\"attachment-full size-full wp-image-10637\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1.png 700w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1-300x268.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1-480x429.png 480w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"LG-Marketing-Conteudo-1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4c6ef5\" data-id=\"e4c6ef5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af5cf4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af5cf4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d040c53\" data-id=\"d040c53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff074c elementor-widget elementor-widget-spacer\" data-id=\"1ff074c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-ff4292c elementor-widget elementor-widget-text-editor\" data-id=\"ff4292c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Content Marketing is a strategy focused on creating <strong>relevant and consistent content<\/strong>. It is shared aiming to <strong>attract a specific audience<\/strong>, which will be followed throughout the purchase process and even after the deal is closed. This is called <a href=\"\/marketing-automation\">(potential) customer nutrition<\/a>. When done correctly, it helps establishing a trust relationship, by making it easier to conduct the business or purchase.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-a819f92 elementor-widget elementor-widget-text-editor\" data-id=\"a819f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Many international companies &#8211; like Rolex, Burberry, Ben &amp; Jerry&#8217;s, Frank Body and Asos &#8211; already bet on Content Marketing because they know that when they help customers solve their needs, they gain authority as a brand.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abc329 elementor-widget elementor-widget-spacer\" data-id=\"2abc329\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18aae8 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f18aae8\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2671c5 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f2671c5\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-337c9d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"337c9d4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0e2e8c\" data-id=\"f0e2e8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e71ba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e71ba9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-37c4a89\" data-id=\"37c4a89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff3470 elementor-widget elementor-widget-spacer\" data-id=\"3ff3470\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c07c2d9 elementor-widget elementor-widget-heading\" data-id=\"c07c2d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to make the content available to the right people?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068e85f elementor-widget elementor-widget-spacer\" data-id=\"068e85f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-1f338bb elementor-widget elementor-widget-text-editor\" data-id=\"1f338bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The internet has made all information accessible and people can control what they want to receive or not receive. So, <strong>it&#8217;s not enough to create content<\/strong>! You have to know how to highlight it, in the immensity that is the internet.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-ef4c45e elementor-widget elementor-widget-text-editor\" data-id=\"ef4c45e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It&#8217;s not enough to send e-mails, have a Facebook page or create a blog. Your content has to <strong>follow SEO\u2019s optimization rules <\/strong>and communicate with people, at all the different stages of the <strong>buying funnel<\/strong>. In addition, they have to consider the various customer profiles of each brand &#8211; the so-called <a href=\"\/inbound-marketing\/#persona\">personas<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ecafa elementor-widget elementor-widget-spacer\" data-id=\"20ecafa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff5a3c gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"2ff5a3c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c959f18 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"c959f18\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78c9813 elementor-invisible\" data-id=\"78c9813\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-639f9ba elementor-widget elementor-widget-image\" data-id=\"639f9ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"625\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-2.png\" class=\"attachment-full size-full wp-image-10638\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-2.png 700w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-2-300x268.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-2-480x429.png 480w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"LG-Marketing-Conteudo-2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6643e3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6643e3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc4ab05\" data-id=\"bc4ab05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4872a5 elementor-widget elementor-widget-spacer\" data-id=\"d4872a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c7e006 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c7e006\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e205b5d\" data-id=\"e205b5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a68b505 elementor-widget elementor-widget-heading\" data-id=\"a68b505\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. SEO, the secret to show-up!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-661f860 elementor-widget elementor-widget-text-editor\" data-id=\"661f860\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Content optimization in order to improve your organic positioning across the search engines.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-fa0f744 elementor-widget elementor-widget-text-editor\" data-id=\"fa0f744\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>When performing a search, people pay attention only to the <strong>first results<\/strong> that <strong>Google<\/strong> suggests. So, to do business online, that&#8217;s where you have to be! How? There are several SEO criteria to consider, which we focus on <a href=\"\/seo\">here<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a7aa04\" data-id=\"4a7aa04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3981b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3981b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e141176\" data-id=\"e141176\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5b0eff elementor-absolute elementor-widget elementor-widget-image\" data-id=\"e5b0eff\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"689\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png\" class=\"attachment-full size-full wp-image-5311\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png 833w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-300x248.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-768x635.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-480x397.png 480w\" sizes=\"(max-width: 833px) 100vw, 833px\" title=\"home6_icon_14\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee528fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee528fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b57e59c\" data-id=\"b57e59c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bcfcb87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcfcb87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ded57f\" data-id=\"3ded57f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-786452d\" data-id=\"786452d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-602fb55 elementor-widget elementor-widget-heading\" data-id=\"602fb55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Answer everyone, without exception!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3150841 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3150841\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-08a3371\" data-id=\"08a3371\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181d3f1 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"181d3f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1077\" height=\"352\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Marketing-Conteudo-EN.png\" class=\"attachment-full size-full wp-image-10645\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Marketing-Conteudo-EN.png 1077w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Marketing-Conteudo-EN-300x98.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Marketing-Conteudo-EN-1024x335.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Marketing-Conteudo-EN-768x251.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/04\/LG-Marketing-Conteudo-EN-480x157.png 480w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" title=\"LG-Marketing-Conteudo-EN\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b94db90\" data-id=\"b94db90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-f6b1f7d elementor-widget elementor-widget-text-editor\" data-id=\"f6b1f7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Your potential customers are not, all, on the same level of the <strong>buying journey<\/strong>. Take the example of a used-cars\u2019 stand:<\/p><p>&#8211; There is the customer who is now starting to look for cars, because his is giving problems.<\/p><p>&#8211; There is the one who is going to increase the family and urgently needs a 7-seater car.<\/p><p>&#8211; And there is also the one who has already decided the make and model he wants to buy.<\/p><p>Of course, they all have different doubts and the content that interests them will also be very different. It&#8217;s important to answer them all or you will lose <strong>business opportunities<\/strong>!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8c39d elementor-widget elementor-widget-spacer\" data-id=\"cc8c39d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df8470 elementor-widget elementor-widget-text-editor\" data-id=\"4df8470\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Do not mislead Content Marketing with content production on the advantages and results of the products and\/or services you provide. Content Marketing is precisely the opposite: writing, while thinking about clients who need your products and\/or services so that, like a boomerang, they come to you.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e9db54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e9db54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dfb2b1\" data-id=\"7dfb2b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9151752 elementor-widget elementor-widget-spacer\" data-id=\"9151752\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43bbac elementor-widget elementor-widget-heading\" data-id=\"d43bbac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What can Content Marketing do for your business?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6881f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6881f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2f1fc0d\" data-id=\"2f1fc0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d320481 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-gt3-core-imagebox\" data-id=\"d320481\" data-element_type=\"widget\" data-widget_type=\"gt3-core-imagebox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3-core-imagebox-wrapper elementor-image_icon-position-default\"><figure class=\"gt3-core-imagebox-img\"><img width=\"340\" height=\"213\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/trafego-leads-organicas.png\" class=\"attachment-full size-full wp-image-6267\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/trafego-leads-organicas.png 340w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/trafego-leads-organicas-300x188.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" title=\"trafego-leads-organicas\" \/><\/figure><div class=\"gt3-core-imagebox-content\"><div class=\"gt3-core-imagebox-title\"><h5 class=\"gt3-core-imagebox-title\">More traffic and <br>organic leads<\/h5><\/div><p class=\"gt3-core-imagebox-description\">The greater the number of visitors and leads ,raised organically, the lower the investment in <a href=\"\/pay-per-click\">PPC campaigns<\/a>. Therefore, less costs for the company!<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a54306b\" data-id=\"a54306b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e07b1f elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-gt3-core-imagebox\" data-id=\"8e07b1f\" data-element_type=\"widget\" data-widget_type=\"gt3-core-imagebox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3-core-imagebox-wrapper elementor-image_icon-position-default\"><figure class=\"gt3-core-imagebox-img\"><img width=\"340\" height=\"213\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/Ser-encontrado.png\" class=\"attachment-full size-full wp-image-6268\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/Ser-encontrado.png 340w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/Ser-encontrado-300x188.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" title=\"Ser-encontrado\" \/><\/figure><div class=\"gt3-core-imagebox-content\"><div class=\"gt3-core-imagebox-title\"><h5 class=\"gt3-core-imagebox-title\">Being found by <br>those who matter!<\/h5><\/div><p class=\"gt3-core-imagebox-description\">It doesn't matter to have thousands of Instagram followers or thousands of <a href=\"\/web-design-developing\/\">website<\/a> visits, if it doesn't generate conversions. Only by sharing relevant, original and SEO-optimized content, can you ensure that you are found by the right people.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24ae901\" data-id=\"24ae901\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea50bc8 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-gt3-core-imagebox\" data-id=\"ea50bc8\" data-element_type=\"widget\" data-widget_type=\"gt3-core-imagebox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3-core-imagebox-wrapper elementor-image_icon-position-default\"><figure class=\"gt3-core-imagebox-img\"><img width=\"340\" height=\"213\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/mais-notoriedade.png\" class=\"attachment-full size-full wp-image-6271\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/mais-notoriedade.png 340w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/mais-notoriedade-300x188.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" title=\"mais-notoriedade\" \/><\/figure><div class=\"gt3-core-imagebox-content\"><div class=\"gt3-core-imagebox-title\"><h5 class=\"gt3-core-imagebox-title\">Increased your<br>brand\u2019s awareness<\/h5><\/div><p class=\"gt3-core-imagebox-description\">Nowadays, there are hardly any people who are not on the Internet. Those who are, and with enough visibility, gain more notoriety. Can you imagine your followers sharing their best content with other internet users? It's advertising at no cost! And it happens with many brands, when the content is really good.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-305b0bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"305b0bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9b1265\" data-id=\"c9b1265\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d19cb0 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"7d19cb0\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"689\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png\" class=\"attachment-full size-full wp-image-5311\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png 833w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-300x248.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-768x635.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-480x397.png 480w\" sizes=\"(max-width: 833px) 100vw, 833px\" title=\"home6_icon_14\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9272a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9272a7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-deff8b0\" data-id=\"deff8b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e7f563 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e7f563\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-401dc34\" data-id=\"401dc34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56c4cc5 elementor-widget elementor-widget-spacer\" data-id=\"56c4cc5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64a8f8 elementor-widget elementor-widget-heading\" data-id=\"d64a8f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A satisfied client is worth 5!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f1d70 elementor-widget elementor-widget-spacer\" data-id=\"03f1d70\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-7904415 elementor-widget elementor-widget-text-editor\" data-id=\"7904415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Content Marketing favours a better relationship between companies and clients, even after a first purchase has been made. According to Philip Kotle:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-43b2ca7 elementor-widget elementor-widget-text-editor\" data-id=\"43b2ca7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<em>The best publicity is made by satisfied clients.<\/em>\n\n<em>Raising new clients costs 5 times more than keeping current ones.<\/em>\n\n<em>By reducing dissatisfied clients in 5%, profits can be increased in between 25% and 85%.<\/em>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-73bde2d elementor-widget elementor-widget-text-editor\" data-id=\"73bde2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The profit a client gives the company tends to increase over time. It is important to establish and maintain a relationship based on trust, so you can trust, buy and return. And satisfied clients certainly come back!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-826d457 elementor-widget elementor-widget-spacer\" data-id=\"826d457\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d669862 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"d669862\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb0791 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"ddb0791\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a21092 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a21092\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d366a8d\" data-id=\"d366a8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faf8688 elementor-widget elementor-widget-spacer\" data-id=\"faf8688\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e1ceb elementor-widget elementor-widget-heading\" data-id=\"74e1ceb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to produce Content Marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-82989c1 elementor-widget elementor-widget-text-editor\" data-id=\"82989c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Before starting, you need to outline a <strong>strategy<\/strong> and an <strong>action plan<\/strong>. From there, there are several ways to deliver your message:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c264e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c264e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb04258\" data-id=\"eb04258\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8778171 elementor-widget elementor-widget-gt3-core-tabs\" data-id=\"8778171\" data-element_type=\"widget\" data-widget_type=\"gt3-core-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-active-tab=\"1\" class=\"gt3_tabs_wrapper aligment_center horizontal_type left_icon_position\"><ul class=\"gt3_tabs_nav\"><li><a href=\"#tab-2291-1\">Blog<\/a><\/li><li><a href=\"#tab-2291-2\">Social networks<\/a><\/li><li><a href=\"#tab-2291-3\">Email Marketing<\/a><\/li><li><a href=\"#tab-2291-4\">Landing pages<\/a><\/li><\/ul><div id=\"tab-2291-1\"><p>Through the publication of blog articles, make <strong>useful contents<\/strong> available, thought-up of your personas and all the stages of the sales funnel. Through a <strong>good<\/strong> <strong>SEO work<\/strong>, it increases the number of pages indexed in the first search engine results and improves the probability of being found by potential clients.<\/p><p>If you have a blog, it's important to consistently publish <strong>authentic and quality articles<\/strong>, for people not to forget you and give authority to your brand.<\/p><\/div><div id=\"tab-2291-2\"><p>Facebook, Instagram, Twitter, LinkedIn, Pinterest\u2026\u00a0 <a href=\"\/social-media\">Social networks<\/a> have their own specificities and, therefore, the <strong>type of publications<\/strong> varies from platform to platform. The production of social media contents is the easiest way for a brand to <strong>get involved with clients<\/strong>. But, in Inbound Marketing, social media is not only about communicating with the public. They have a fundamental purpose: to\u00a0<a href=\"\/lead-generation\">generate more leads<\/a> and sales!<\/p><\/div><div id=\"tab-2291-3\"><p><a href=\"\/email-marketing\">E-mail<\/a> is the most classic way to communicate with people and continues to be successful. But don't send e-mails without filtering your list! In Content Marketing, it is important to deliver the right content to the right person, in order to increase conversion rates.<\/p><\/div><div id=\"tab-2291-4\"><p>The landing pages are pages designed solely for conversion. The copy, the images, the colours, the CTA... Everything is designed, in order to converting visitors into leads, through <strong>conversion forms<\/strong>.<\/p><p>These \u201clanding pages\u201d are used by Digital Marketing professionals to, for example, provide rich materials (such as infographics, e-books or checklists) or offering services (such as an evaluation query). The user's <strong>personal data<\/strong>, thus, acts as an exchange \"currency\".<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6709460 elementor-widget elementor-widget-spacer\" data-id=\"6709460\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-907597a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"907597a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a55263\" data-id=\"0a55263\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0497553 elementor-widget elementor-widget-spacer\" data-id=\"0497553\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4bd61f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f4bd61f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/livewp.site\/wp\/md\/ewebot\/wp-content\/uploads\/sites\/64\/2019\/09\/home2_img_05.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bebb649\" data-id=\"bebb649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ea5606 elementor-widget elementor-widget-spacer\" data-id=\"7ea5606\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f9de8 elementor-widget elementor-widget-heading\" data-id=\"07f9de8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We help you growing your company!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256e0eb elementor-widget elementor-widget-text-editor\" data-id=\"256e0eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Content Marketing requires work to produce results: you need to think about what to write, when to publish and on which platforms, to whom to address the message and much more&#8230;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832f4a4 elementor-widget elementor-widget-text-editor\" data-id=\"832f4a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>At Link&amp;Grow, we have a team of Digital Marketing professionals (strategists, copywriters, designers, PPC experts) who can define and implement a successful strategy for your company, by feeding website, blog and social networks.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b59a77 elementor-widget elementor-widget-text-editor\" data-id=\"8b59a77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>In addition to producing rich materials and carrying out lead-gathering campaigns, we constantly evaluate the results and find, at each step, improvement points, which will allow you to sell more and better.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b81a2 elementor-widget elementor-widget-text-editor\" data-id=\"86b81a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Talk to us and start your journey towards growth!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844712e elementor-widget 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We live in an increasingly digital world, in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages\/10631"}],"collection":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/comments?post=10631"}],"version-history":[{"count":21,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages\/10631\/revisions"}],"predecessor-version":[{"id":16362,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/pages\/10631\/revisions\/16362"}],"wp:attachment":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/media?parent=10631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}