{"id":11915,"date":"2021-03-03T17:40:47","date_gmt":"2021-03-03T17:40:47","guid":{"rendered":"https:\/\/linkandgrow.pt\/blog-inbound-marketing\/repleto-de-vida-roi-13000-3000-leads\/"},"modified":"2021-09-14T13:04:51","modified_gmt":"2021-09-14T12:04:51","slug":"repleto-de-vida-roi-13000-3000-leads","status":"publish","type":"post","link":"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/repleto-de-vida-roi-13000-3000-leads\/","title":{"rendered":"Repleto de Vida achieves 13k ROI and 3k leads in 6 months!"},"content":{"rendered":"\r\n

Repleto de Vida<\/b><\/strong>\u00a0is one of Link&Grow’s case studies and also a proof that a good Inbound Marketing\u00a0strategy can generate profits<\/b><\/strong>\u00a0for any company or business.<\/p>\r\n

In fact, focusing on content marketing<\/b><\/strong>\u00a0should be one of the top priorities of any business that wants to implement a digital marketing strategy. This methodology, which focuses on creating content aimed at a target audience, allows companies to reduce their costs<\/b><\/strong>\u00a0with advertising and marketing strategies. In the digital world, it is possible to reach more<\/b><\/strong>\u00a0people with less money, with the added value of being able to measure everything.<\/p>\r\n

In this article, we will explain you the entire strategy outlined and implemented for Repleto de Vida, depending on the proposed objective. However, first we will introduce you to the core of the business and the history of this company.<\/p>\r\n

\u00a0<\/b><\/strong><\/p>\r\n

Repleto de Vida, a company focused on well-being and health<\/h3>\r\n

Repleto de Vida was created in 2012<\/b><\/strong>. Shortly before its creation, the business group in which it operates, went through some difficulties caused by the economic crisis that took place in Portugal in 2009.<\/p>\r\n

With the crisis, this group specialized in the production of equipment for the treatment and filtering of water, whose business model was based on credit facilities provided for the purchase of equipment, began to experience a sharp drop in sales. Credits were constantly denied, which affected the business.<\/p>\r\n

In an attempt to find a way to overcome the situation<\/b><\/strong>, the administrators of the business group found a solution closely linked to the group’s values: promoting the population’s well-being and health<\/b><\/strong>. They then created Repleto de Vida, which began marketing 100% natural supplements<\/b><\/strong>. The goal was to continue to provide a better quality of life, with better health to its customers.<\/p>\r\n

The company’s mission has been maintained to this day and the values \u200b\u200bit upholds continue to include a deep respect for the consumer<\/b><\/strong>\u00a0at the forefront. Every day, they look for the best products and solutions that contribute to increasing the quality of life, always guided by innovation, ethics and character in their actions and services.<\/p>\r\n

 <\/p>\r\n

A well-defined goal!<\/h3>\r\n

Link&Grow\u00a0was hired by Repleto de Vida in March 2016. When our communication agency was hired, the goal of the digital marketing campaign<\/b><\/strong>\u00a0was clearly identified: to increase sales<\/b><\/strong>\u00a0of food supplements for the senior market<\/b><\/strong>.<\/p>\r\n

We then started a diagnosis\u00a0of the client’s digital status and maturity and also carried out an assessment of the respective competition. With these data, we outline and present a well-defined and structured digital strategy to achieve the proposed objective.<\/p>\r\n

 <\/p>\r\n

Digital strategy implementation and first analysis<\/h3>\r\n

After preparing and studying the personas\u00a0of the business, we began the strategy outlined to enhance the Repleto de Vida online store, aimed at the target audience<\/b><\/strong>. During the first 2 months, we focused our attention on optimization<\/b><\/strong>\u00a0in terms of Search Engine Optimization\u00a0(SEO), User Interface (UI) and User Experience (UX). The aim was to improve the positioning in searches<\/b><\/strong>\u00a0and at the same time make the online store more user friendly<\/b><\/strong>, intuitive, easy to navigate and responsive on multiple devices. A task that is somewhat difficult and even limited by the type of client’s website.<\/p>\r\n

We then focused on designing several bottoms of the funnel conversion campaigns<\/b><\/strong>\u00a0to test the market. These campaigns, carried out on social networks and AdWords<\/b><\/strong>, were not achieving the intended results. This is something that happens frequently in digital strategies, as it is not an exact science. It depends on a wide range of factors such as the type of business, the personas of the same, the type of campaign, the channels in which it is propagated, etc… The secret is to monitor the results of the campaigns on a daily basis<\/b><\/strong>\u00a0and know how to interpret the data. When they are not being satisfactory, it is necessary to be agile to re-evaluate the strategy<\/b><\/strong>. It is necessary to understand the points that must be optimized, decide what should and what should not be changed. The advantage? Easily measure results, know what is working, what isn’t, what to optimize or what to modify.<\/p>\r\n

 <\/p>\r\n

Strategy reassessment and optimization, focusing on results<\/h3>\r\n

After verifying that the strategy we were adopting was not the most suitable for our target audience and that it was possible to improve, we returned to the personas. We studied and scrutinized each one, one by one, in detail. We concluded that, in order to have the desired results, we had to opt for new <\/b><\/strong>content, conversion and relationship strategies<\/b><\/strong>.<\/p>\r\n

 <\/p>\r\n

What did we do then?<\/p>\r\n