{"id":11930,"date":"2021-09-06T10:00:00","date_gmt":"2021-09-06T09:00:00","guid":{"rendered":"https:\/\/linkandgrow.pt\/blog-inbound-marketing\/agencia-marketing-digital\/"},"modified":"2021-09-14T13:03:11","modified_gmt":"2021-09-14T12:03:11","slug":"digital-marketing-agency","status":"publish","type":"post","link":"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/digital-marketing-agency\/","title":{"rendered":"Why and when to hire a Digital Marketing Agency?"},"content":{"rendered":"\r\n

The goal of a Digital Marketing\u00a0agency is to help businesses have more visibility and better results. To ensure that companies have a complete digital strategy<\/b><\/strong>, the agencies rely on professionals from various areas of Marketing. These are experts in lead generation, PPC (pay-per-click) campaigns, SEO, social media and content creation, etc.<\/p>\r\n

Most companies do not have employees who work with these Digital Marketing\u00a0practices, either because the team does not have all the necessary skills, or because of a lack of time and resources. It is in these situations that companies can (and should) resort to the help of a Digital Marketing agency.<\/p>\r\n

We know that the idea of \u200b\u200bhiring an agency is usually associated with some costs. But hiring employees can be even more expensive. On the other hand, investing in a team without resources to generate results\u00a0is a waste of time.<\/p>\r\n

Below we expose some Digital Marketing\u00a0practices that, depending on your company’s situation, may justify hiring an agency.<\/p>\r\n

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A Digital Marketing Agency can generate more leads<\/b><\/strong><\/h2>\r\n

Check contacts<\/b><\/strong>: If you have a lot of leads\u00a0coming in, it’s certainly difficult to identify the quality of all of them. An agency can do this job for you! In this way, it guarantees that the sales teams\u00a0only work with properly qualified contacts;<\/p>\r\n

Qualifying leads<\/b><\/strong>: In addition to the lack of time, questions often arise about how to qualify leads.\u00a0Digital Marketing agencies are prepared to make this qualification: they know what \u201chot\u201d leads are (or not), that is, leads ready to be contacted.<\/p>\r\n

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PPC Campaigns (Pay Per Click)<\/b><\/strong><\/h2>\r\n

Sometimes we see the idea that, once a Google Ads campaign<\/b><\/strong>\u00a0has been prepared, all you have to do is wait and watch the numbers go up. It is not how it works. A well-executed PPC campaign<\/b><\/strong>\u00a0requires constant monitoring<\/b><\/strong>\u00a0or you risk wasting money in a short amount of time.<\/p>\r\n

Don’t have the knowledge or availability to do what a campaign like this requires? Probably, resorting to a Digital Marketing\u00a0agency is the best way to ensure that your investment reverts to results.<\/p>\r\n

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SEO (Search Engine Optimization)<\/b><\/strong><\/h2>\r\n

The idea that working SEO is \u201conly\u201d working on keywords<\/b><\/strong>\u00a0has also become widespread. But SEO goes beyond creating content based on the keywords\u00a0you’ve defined for your business. It takes professionals who master SEO on web pages, implement SEO<\/b><\/strong>\u00a0code <\/b><\/strong>and build good backlinks.<\/p>\r\n

Whether you use a Digital Marketing agency or maintain the SEO strategy in your company, it is imperative to know that:<\/p>\r\n

You’re not competing for ranking<\/b><\/strong>: SEO best practices aren’t aggressive. SEO\u00a0seeks to highlight your company through fair practices. Above all, users are interested in getting to know the companies that can best serve their needs;<\/p>\r\n

It is important to have skills in all SEO domains<\/b><\/strong>: For example, in terms of mobile, increasingly important in Search Engine Optimization.<\/p>\r\n

\u00a0<\/b><\/strong><\/p>\r\n

Working social media with a Digital Marketing Agency<\/b><\/strong><\/h2>\r\n

Social media\u00a0require constant and continuous work. Even doing content planning<\/b><\/strong>\u00a0(which optimizes time and work), the analysis of metrics\u00a0should be daily. Furthermore, most companies are present in more than one social media channel<\/b><\/strong>. If we take into account that each one has its own content rules<\/b><\/strong>, we understand the effort it requires. Few companies have someone available to do this work on a daily basis.<\/p>\r\n

If that’s your case, resorting to a Digital Marketing agency<\/b><\/strong>\u00a0can be the solution. In conjunction with it, learn about the potential and good practices of each social network and define:<\/p>\r\n