{"id":11944,"date":"2021-05-10T06:13:03","date_gmt":"2021-05-10T05:13:03","guid":{"rendered":"https:\/\/linkandgrow.pt\/blog-inbound-marketing\/inbound-marketing-o-que-e-razoes-sucesso\/"},"modified":"2021-09-14T13:04:18","modified_gmt":"2021-09-14T12:04:18","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/inbound-marketing\/","title":{"rendered":"What is Inbound Marketing and what makes it so successful?"},"content":{"rendered":"\r\n
Inbound Marketing<\/b><\/strong>\u00a0is a digital strategy focused on creating relevant content\u00a0that attracts people to a website or blog. It’s an alternative or a complement \u200b\u200bto creating ads on Google, buying email databases and even calling people (cold calls).<\/p>\r\n Inbound Marketing\u00a0works with captivating content, directing communication to each persona and stage of the buyer\u2019s journey<\/b><\/strong>. It is, therefore, a Digital Marketing\u00a0strategy capable of reaching today’s consumers, who are increasingly demanding and informed. With Inbound Marketing, instead of chasing customers, make them come to you!<\/p>\r\n <\/p>\r\n Consumers<\/b><\/strong>\u00a0are more informed and, before making a purchase<\/b><\/strong>, they try to find out more about the product. This search usually starts online.<\/p>\r\n In short, there are 3 reasons that increased the level of demand from consumers.<\/p>\r\n For demanding consumers, quality information! By aligning the content,<\/b><\/strong>\u00a0you publish with the interests of the audience, you will be able to enter your communication circle. From here, you will have the opportunity to:<\/p>\r\n <\/p>\r\n <\/p>\r\n Inbound Marketing<\/b><\/strong>\u00a0helps companies attract, convert, close and satisfy visitors, leads and customers. All through multiple channels: social networks, website, blog, landing pages and emails.<\/p>\r\n This Marketing strategy follows the path of consumers through the sales funnel<\/b><\/strong>: from strangers to visitors, to leads and, consequently, to customers, until they become brand promoters.<\/p>\r\n The sales funnel includes four phases, each of which requires specific practices:<\/p>\r\n <\/p>\r\n These are the 4 stages that Inbound Marketing follows to get visitors, convert leads\u00a0and close more customers. However, the practices we suggest at each stage can be applied at other stages of the process.<\/p>\r\n Now that we’ve introduced you to the general outline of Inbound Marketing, you probably want to learn more about this topic.\u00a0<\/p>\r\n If you prefer to chat with us, please know that we are available. Leave us a message or speak directly to our team. Inbound Marketing is our specialty and we are happy to help you.<\/p>\r\n <\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":" Get to know Inbound Marketing, learn why you should include it in your digital strategy and learn how to put it into practice.<\/p>\n","protected":false},"author":4,"featured_media":11945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[375],"tags":[379,394,378],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts\/11944"}],"collection":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/comments?post=11944"}],"version-history":[{"count":4,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts\/11944\/revisions"}],"predecessor-version":[{"id":11949,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts\/11944\/revisions\/11949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/media\/11945"}],"wp:attachment":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/media?parent=11944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/categories?post=11944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/tags?post=11944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What are the customers that inbound marketing is aimed at?<\/b><\/strong><\/h2>\r\n
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The 5 Pillars of Inbound Marketing<\/b><\/strong><\/h2>\r\n
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Understanding the 4 stages of the Inbound Marketing<\/b><\/strong><\/h2>\r\n
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