{"id":11944,"date":"2021-05-10T06:13:03","date_gmt":"2021-05-10T05:13:03","guid":{"rendered":"https:\/\/linkandgrow.pt\/blog-inbound-marketing\/inbound-marketing-o-que-e-razoes-sucesso\/"},"modified":"2021-09-14T13:04:18","modified_gmt":"2021-09-14T12:04:18","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/inbound-marketing\/","title":{"rendered":"What is Inbound Marketing and what makes it so successful?"},"content":{"rendered":"\r\n

Inbound Marketing<\/b><\/strong>\u00a0is a digital strategy focused on creating relevant content\u00a0that attracts people to a website or blog. It’s an alternative or a complement \u200b\u200bto creating ads on Google, buying email databases and even calling people (cold calls).<\/p>\r\n

Inbound Marketing\u00a0works with captivating content, directing communication to each persona and stage of the buyer\u2019s journey<\/b><\/strong>. It is, therefore, a Digital Marketing\u00a0strategy capable of reaching today’s consumers, who are increasingly demanding and informed. With Inbound Marketing, instead of chasing customers, make them come to you!<\/p>\r\n

 <\/p>\r\n

What are the customers that inbound marketing is aimed at?<\/b><\/strong><\/h2>\r\n

Consumers<\/b><\/strong>\u00a0are more informed and, before making a purchase<\/b><\/strong>, they try to find out more about the product. This search usually starts online.<\/p>\r\n

In short, there are 3 reasons that increased the level of demand from consumers.<\/p>\r\n

    \r\n
  1. <\/span><\/b>The proliferation of media<\/b><\/strong>: There are magazines, television channels, radios and endless websitesfor every area of \u200b\u200binterest. Added to this is the fact that each channel grows exponentially in volume.<\/li>\r\n
  2. <\/span>A story of misleading advertising<\/b><\/strong>: Consumers have become used to so-called misleading advertising (e.g., false promises or exaggerated promises, product overvaluation and irresponsible compliance with brand obligations). Today, consumers are more awake to these dangers.<\/li>\r\n
  3. <\/span><\/b>Technology has empowered consumers<\/b><\/strong>: Consumers have access to tools and information to avoid intrusive messages and search for the information they want, when and how they want it.<\/li>\r\n<\/ol>\r\n

    For demanding consumers, quality information! By aligning the content,<\/b><\/strong>\u00a0you publish with the interests of the audience, you will be able to enter your communication circle. From here, you will have the opportunity to:<\/p>\r\n

      \r\n
    • Turn potential customers into qualified leads;<\/li>\r\n
    • Convert leads into customers;<\/li>\r\n
    • Exceed customer expectations so that they become promoters of your brand.<\/li>\r\n<\/ul>\r\n

       <\/p>\r\n

      The 5 Pillars of Inbound Marketing<\/b><\/strong><\/h2>\r\n
        \r\n
      • Content<\/b><\/strong>: Content\u00a0creation to answer the basic questions and needs of your customers;<\/li>\r\n
      • Marketing lifecycle<\/b><\/strong>: Recognition of the various phases of customer interaction with your business (buyer\u2019s journey);<\/li>\r\n
      • Customization and context<\/b><\/strong>: Customization of messages according to the specific needs of leads. It implies considering the personas\u00a0and the shopping journey;<\/li>\r\n
      • Multichannel presence<\/b><\/strong>: Approaching people using different channels, such as social networks, website, blog, computer, mobile devices, etc.;<\/li>\r\n
      • Integration<\/b><\/strong>: Publication and ongoing evaluation. Publications and analytics tools\u00a0must be articulated to ensure you publish the right content, in the right place, at the right time.<\/li>\r\n
      • In summary, Inbound Marketing\u00a0seeks to help companies build trusting relationships<\/b><\/strong>\u00a0with their potential customers. The aim is to arouse their curiosity and capture their attention (like a magnet).<\/li>\r\n<\/ul>\r\n

         <\/p>\r\n

        Understanding the 4 stages of the Inbound Marketing<\/b><\/strong><\/h2>\r\n

        Inbound Marketing<\/b><\/strong>\u00a0helps companies attract, convert, close and satisfy visitors, leads and customers. All through multiple channels: social networks, website, blog, landing pages and emails.<\/p>\r\n

        This Marketing strategy follows the path of consumers through the sales funnel<\/b><\/strong>: from strangers to visitors, to leads and, consequently, to customers, until they become brand promoters.<\/p>\r\n

        The sales funnel includes four phases, each of which requires specific practices:<\/p>\r\n

          \r\n
        • Attraction:<\/b><\/strong>\u00a0Blog\u00a0posts and social networks, SEO for a good positioning of your website on Google;<\/li>\r\n
        • Conversion:<\/b><\/strong>\u00a0Landing pages, newsletters and appealing calls-to-action (CTA’s);<\/li>\r\n
        • Sales:<\/b><\/strong>\u00a0Email, CRM integration;<\/li>\r\n
        • Satisfaction:<\/b><\/strong>\u00a0Social networks, personalized CTA’s\u00a0and emails.<\/li>\r\n<\/ul>\r\n

           <\/p>\r\n

          These are the 4 stages that Inbound Marketing follows to get visitors, convert leads\u00a0and close more customers. However, the practices we suggest at each stage can be applied at other stages of the process.<\/p>\r\n

          Now that we’ve introduced you to the general outline of Inbound Marketing, you probably want to learn more about this topic.\u00a0<\/p>\r\n

          If you prefer to chat with us, please know that we are available. Leave us a message or speak directly to our team. Inbound Marketing is our specialty and we are happy to help you.<\/p>\r\n

           <\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"

          Get to know Inbound Marketing, learn why you should include it in your digital strategy and learn how to put it into practice.<\/p>\n","protected":false},"author":4,"featured_media":11945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[375],"tags":[379,394,378],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts\/11944"}],"collection":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/comments?post=11944"}],"version-history":[{"count":4,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts\/11944\/revisions"}],"predecessor-version":[{"id":11949,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts\/11944\/revisions\/11949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/media\/11945"}],"wp:attachment":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/media?parent=11944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/categories?post=11944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/tags?post=11944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}