{"id":11954,"date":"2021-08-04T11:56:47","date_gmt":"2021-08-04T10:56:47","guid":{"rendered":"https:\/\/linkandgrow.pt\/blog-inbound-marketing\/estrategia-marketing-planeamento\/"},"modified":"2021-09-14T13:03:27","modified_gmt":"2021-09-14T12:03:27","slug":"marketing-strategy-planning","status":"publish","type":"post","link":"https:\/\/linkandgrow.pt\/en\/blog-inbound-marketing\/marketing-strategy-planning\/","title":{"rendered":"Marketing Strategy: Why is planning so important?"},"content":{"rendered":"\r\n

The success of a Marketing strategy<\/b><\/strong>\u00a0depends, mainly, on its planning<\/b><\/strong>. In fact, the first step is to define your company’s objectives and goals. But then, it is necessary to put into practice Digital Marketing\u00a0actions to achieve them. This is where planning comes in: it avoids advances and retreats, mistakes and unnecessary expenses. Interested in knowing more? We explain how good planning makes your Marketing strategy more efficient.<\/p>\r\n

 <\/p>\r\n

Marketing Strategy vs. Planning<\/b><\/strong><\/h2>\r\n

First of all, it is important to differentiate strategy and planning, which are often confused. Planning only comes after the company’s\u00a0Marketing strategy is defined. So, if you don’t have a strategy, it’s no use wasting time planning.<\/p>\r\n

 <\/p>\r\n

Marketing strategy<\/b><\/strong>\u00a0determines the positioning of your company and the objectives and goals to be achieved. Planning<\/b><\/strong>\u00a0defines how these goals will be achieved, that is, which Digital Marketing\u00a0actions to put into practice, and when.<\/p>\r\n

Planning prepares the ground and paves the way for Marketing strategy. Both must coexist and be in tune. See this example of a company that sells cosmetics:<\/p>\r\n

    \r\n
  • Goal:<\/b><\/strong>\u00a0Increase the number of sales of a new varnish range;<\/li>\r\n
  • Marketing Strategy:<\/b><\/strong>\u00a0Focus on new market segments;<\/li>\r\n
  • Plan:<\/b><\/strong>\u00a0Develop several campaigns targeted at teenagers;<\/li>\r\n
  • Marketing Action:<\/b><\/strong>\u00a0Advertise on Facebook and Instagram\u00a0Stories.<\/li>\r\n<\/ul>\r\n

     <\/p>\r\n

    Know your digital strategy in depth before planning<\/b><\/strong><\/h3>\r\n

    When planning your Marketing strategy, you will necessarily have to know it in depth. This is advantageous because it allows:<\/p>\r\n

     <\/p>\r\n

    A global view of the digital strategy and actions taken<\/b><\/strong><\/h3>\r\n

    Planning allows you to have an idea of \u200b\u200bwhat is working better and worse in your company’s Digital Marketing.\u00a0Thus, it is easier to more efficiently take advantage of the opportunities<\/b><\/strong>\u00a0that arise. Furthermore, constraints <\/b><\/strong>can be more easily recognized or even identified in advance.<\/p>\r\n

     <\/p>\r\n

    Avoid advances and retreats<\/b><\/strong><\/h3>\r\n

    Marketing strategy planning is like a reference point<\/b><\/strong>, which can be consulted when implementing new actions. This avoids doubts about the way forward<\/b><\/strong>\u00a0and changes in direction that often weaken the strategy.<\/p>\r\n

    \u00a0<\/b><\/strong><\/p>\r\n

    Constantly remind the focus of the Marketing strategy<\/b><\/strong><\/h3>\r\n

    Good planning ensures that all team members are focused on the same goal. This is particularly advantageous in companies with a large Marketing team or when new elements arrive. Clarity<\/b><\/strong>, harmony<\/b><\/strong>\u00a0and focus<\/b><\/strong>\u00a0are the result of well-defined planning.<\/p>\r\n

     <\/p>\r\n

    Planning avoids unnecessary expenses with time and money<\/b><\/strong><\/h3>\r\n

    One of the keys to efficiency is anticipation<\/b><\/strong>. If you plan your actions, it will be easier for you to:<\/p>\r\n

     <\/p>\r\n

    Ensure that it does not exceed the establishing budget<\/b><\/strong><\/h3>\r\n

    When planning, you will, of course, have to set an annual budget<\/b><\/strong>\u00a0for your digital strategy.\u00a0Thus, it will be easier to avoid unnecessary expenses<\/b><\/strong>, outside the established budget, avoiding losses for the company.<\/p>\r\n

     <\/p>\r\n

    Define the duration of Marketing actions<\/b><\/strong><\/h3>\r\n

    Having a plan for your strategy, it is also easier to estimate the duration of each action. Develop a detailed calendar<\/b><\/strong>\u00a0(monthly or quarterly) that will make it easier to achieve your annual goals.<\/p>\r\n

     <\/p>\r\n

    Planning a Marketing strategy doesn’t have to be complex and inflexible<\/b><\/strong><\/h3>\r\n

    Often, companies do not plan for lack of time<\/b><\/strong>. Furthermore, there is the idea that, by setting a plan, you will miss out on parallel opportunities. It’s not true, because:<\/p>\r\n

     <\/p>\r\n

    Planning should be always flexible<\/b><\/strong><\/h3>\r\n

    The fact that it has a defined plan<\/b><\/strong>\u00a0does not mean that, at any time, if necessary, it cannot be changed. It is better to plan that needs some adjustments<\/b><\/strong>\u00a0than not to plan at all. If you make changes, it is because you are aware of the results\u00a0of actions and work to improve them, which is the objective.<\/p>\r\n

    But beware, planning must not be constantly changing<\/b><\/strong>. It should be solid enough to make known the stocks to invest in because of their success.<\/p>\r\n

    Good planning doesn’t have to be complex<\/p>\r\n

    Sometimes, the simplest plans are the ones that, in practice, work best. So don’t be scared if you haven’t planned your Marketing strategy yet. Get to work and uncomplicate.<\/p>\r\n

     <\/p>\r\n

    Make your strategy more efficient with a realistic planning<\/b><\/strong><\/h3>\r\n

    The key to efficiency is having a realistic focus<\/b><\/strong>\u00a0and taking the best path to achieve it. Planning helps to have:<\/p>\r\n

     <\/p>\r\n

    Realistic goals<\/b><\/strong><\/h3>\r\n

    If planning is not working, the problem may lie in the goals and targets set<\/b><\/strong>. If they are unrealistic, it is important to review the company’s positioning and propose attainable goals.<\/p>\r\n

    Choose short- and medium-term goals<\/b><\/strong>, which bring more motivation to the team, and ensure gradual growth. Naturally, the Marketing actions will have to be revised and adapted to the new objectives.<\/p>\r\n

     <\/p>\r\n

    Lower risk of error<\/b><\/strong><\/h3>\r\n

    The more preparation there is for Marketing actions, the lower the risk of error<\/b><\/strong>. By anticipating them and preparing them for success, you will have greater efficiency and effectiveness<\/b><\/strong>. And with more efficiency, we get more sales and more recognition.<\/p>\r\n

    Planning is still not a priority in many companies and marketing teams. We see unplanned strategies, which weaken because not everyone works with the same focus and rigor.<\/p>\r\n

    Planning keeps professionals focused on the objectives and goals proposed by each company’s Marketing strategy. The greater the focus, the greater the success<\/b><\/strong>!<\/p>\r\n

    <\/div>\r\n","protected":false},"excerpt":{"rendered":"

    If you already have your digital strategy defined, it is essential to plan your Marketing actions. Know why one cannot live without the other.<\/p>\n","protected":false},"author":4,"featured_media":11955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[380],"tags":[377,414,398],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts\/11954"}],"collection":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/comments?post=11954"}],"version-history":[{"count":2,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts\/11954\/revisions"}],"predecessor-version":[{"id":11958,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/posts\/11954\/revisions\/11958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/media\/11955"}],"wp:attachment":[{"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/media?parent=11954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/categories?post=11954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linkandgrow.pt\/en\/wp-json\/wp\/v2\/tags?post=11954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}