{"id":9509,"date":"2020-08-18T11:17:45","date_gmt":"2020-08-18T10:17:45","guid":{"rendered":"https:\/\/linkandgrow.pt\/marketing-de-conteudo\/"},"modified":"2022-01-13T10:01:22","modified_gmt":"2022-01-13T10:01:22","slug":"marketing-contenu","status":"publish","type":"page","link":"https:\/\/linkandgrow.pt\/fr\/marketing-contenu\/","title":{"rendered":"Marketing de Contenu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9509\" class=\"elementor elementor-9509 elementor-6254\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-897f8e0 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"897f8e0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35d0d19\" data-id=\"35d0d19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc93080 elementor-absolute elementor-hidden-phone elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"bc93080\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo.png\" class=\"attachment-full size-full wp-image-9514\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo.png 1056w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-300x213.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1024x727.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-768x545.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-480x341.png 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"LG-Marketing-Conteudo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d95d9 elementor-widget elementor-widget-spacer\" data-id=\"40d95d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-997d60c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"997d60c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5794dd1\" data-id=\"5794dd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af6eb0 elementor-widget elementor-widget-heading\" data-id=\"4af6eb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing de Contenu<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef7f52 elementor-widget elementor-widget-heading\" data-id=\"8ef7f52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9duquer pour attirer le bon client<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4770090 eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"4770090\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-1655223815\" data-id=\"1655223815\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =zoom-in>\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"1655223815\" data-ctrl-id=\"4770090\" href=\"#1655223815\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tJe veux une strat\u00e9gie de contenu gagnante\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"1655223815\" class=\"eae-popup-1655223815 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p><span>Chez Link&amp;Grow, nous disposons d'une \u00e9quipe de professionnels du Marketing Digital (strat\u00e8ges, r\u00e9dacteurs, concepteurs, experts en PPC) qui peuvent <strong>d\u00e9finir et mettre en \u0153uvre une strat\u00e9gie fructueuse<\/strong> pour votre business, en <strong>alimentant votre site web, votre blog et vos r\u00e9seaux sociaux<\/strong>.<\/span><\/p><p><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054efd8 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"054efd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo.png\" class=\"attachment-full size-full wp-image-9514\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo.png 1056w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-300x213.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1024x727.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-768x545.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-480x341.png 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"LG-Marketing-Conteudo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ad00c elementor-widget elementor-widget-spacer\" data-id=\"e8ad00c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57e447 elementor-widget elementor-widget-spacer\" data-id=\"d57e447\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce5a41d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce5a41d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3576ed\" data-id=\"c3576ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73954dc elementor-widget elementor-widget-spacer\" data-id=\"73954dc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb55b8a elementor-widget elementor-widget-text-editor\" data-id=\"bb55b8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Nous vivons dans un monde de plus en plus digital, o\u00f9 les entreprises et les clients se rencontrent et font des affaires en ligne ! C&#8217;est l\u00e0 qu&#8217;intervient le Marketing de Contenu: il aide les clients ayant certains besoins \u00e0 trouver des entreprises qui proposent les solutions qui leurs conviennent. L&#8217;id\u00e9e est simple: <strong>cr\u00e9er et partager un contenu pertinent qui attire les gens vers votre marque, sans promouvoir explicitement les produits\/services<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0267ad elementor-widget elementor-widget-spacer\" data-id=\"c0267ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12d2f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12d2f67\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c9a04f elementor-invisible\" data-id=\"7c9a04f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c09e2c7 elementor-widget elementor-widget-image\" data-id=\"c09e2c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"625\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1.png\" class=\"attachment-full size-full wp-image-9515\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1.png 700w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1-300x268.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-1-480x429.png 480w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"LG-Marketing-Conteudo-1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4c6ef5\" data-id=\"e4c6ef5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af5cf4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af5cf4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d040c53\" data-id=\"d040c53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff074c elementor-widget elementor-widget-spacer\" data-id=\"1ff074c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-ff4292c elementor-widget elementor-widget-text-editor\" data-id=\"ff4292c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Le Marketing de Contenu est une strat\u00e9gie ax\u00e9e sur la cr\u00e9ation d&#8217;un <strong>contenu pertinent et coh\u00e9rent<\/strong>. Il est partag\u00e9 avec l&#8217;objectif d&#8217;<strong>attirer un public sp\u00e9cifique<\/strong>, qui sera suivi tout au long du processus d&#8217;achat et m\u00eame apr\u00e8s la conclusion de la transaction. C&#8217;est ce qu&#8217;on appelle la <a href=\"https:\/\/linkandgrow.pt\/fr\/marketing-automation\/\">nutrition des (potentiels) clients<\/a>. Lorsqu&#8217;elle est correctement r\u00e9alis\u00e9e, elle contribue \u00e0 cr\u00e9er une relation de confiance qui facilite la r\u00e9alisation du business ou de l&#8217;achat.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-a819f92 elementor-widget elementor-widget-text-editor\" data-id=\"a819f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>De nombreuses entreprises internationales &#8211; comme Rolex, Burberry, Ben &amp; Jerry\u2019s, Frank Body et Asos &#8211; misent d\u00e9j\u00e0 sur le Marketing de Contenu parce qu&#8217;elles savent que lorsqu&#8217;elles aident les clients \u00e0 r\u00e9soudre leurs besoins, elles y gagnent en autorit\u00e9 en tant que marque.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abc329 elementor-widget elementor-widget-spacer\" data-id=\"2abc329\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18aae8 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f18aae8\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2671c5 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f2671c5\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-337c9d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"337c9d4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0e2e8c\" data-id=\"f0e2e8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e71ba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e71ba9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-37c4a89\" data-id=\"37c4a89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff3470 elementor-widget elementor-widget-spacer\" data-id=\"3ff3470\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c07c2d9 elementor-widget elementor-widget-heading\" data-id=\"c07c2d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment faire parvenir le contenu aux bonnes personnes ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068e85f elementor-widget elementor-widget-spacer\" data-id=\"068e85f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-1f338bb elementor-widget elementor-widget-text-editor\" data-id=\"1f338bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Internet a rendu toutes les informations accessibles et les personnes peuvent contr\u00f4ler ce qu&#8217;ils veulent recevoir ou ne pas recevoir. <strong>Il ne suffit, donc, pas de cr\u00e9er du contenu <\/strong>! Il faut savoir le mettre en valeur dans l&#8217;immensit\u00e9 qu&#8217;est Internet.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-ef4c45e elementor-widget elementor-widget-text-editor\" data-id=\"ef4c45e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Il ne suffit pas d&#8217;envoyer des e-mails, d&#8217;avoir une page Facebook ou de cr\u00e9er un blog. Votre contenu doit suivre les <strong>r\u00e8gles d&#8217;optimisation R\u00e9f\u00e9rencement (SEO) <\/strong>et communiquer avec les personnes \u00e0 toutes les \u00e9tapes de l&#8217;<strong>entonnoir d&#8217;achat<\/strong>. En outre, ils doivent tenir compte des diff\u00e9rents profils de clients de chaque marque &#8211; les &#8220;<a href=\"https:\/\/linkandgrow.pt\/fr\/inbound-marketing\/#persona\">personas<\/a>&#8220;.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ecafa elementor-widget elementor-widget-spacer\" data-id=\"20ecafa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff5a3c gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"2ff5a3c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c959f18 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"c959f18\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78c9813 elementor-invisible\" data-id=\"78c9813\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-639f9ba elementor-widget elementor-widget-image\" data-id=\"639f9ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"625\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-2.png\" class=\"attachment-full size-full wp-image-9516\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-2.png 700w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-2-300x268.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/10\/LG-Marketing-Conteudo-2-480x429.png 480w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"LG-Marketing-Conteudo-2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6643e3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6643e3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc4ab05\" data-id=\"bc4ab05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4872a5 elementor-widget elementor-widget-spacer\" data-id=\"d4872a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c7e006 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c7e006\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e205b5d\" data-id=\"e205b5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a68b505 elementor-widget elementor-widget-heading\" data-id=\"a68b505\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. R\u00e9f\u00e9rencement (SEO), le secret pour se montrer ! <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-661f860 elementor-widget elementor-widget-text-editor\" data-id=\"661f860\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Optimisation du contenu pour am\u00e9liorer votre positionnement organique dans les moteurs de recherche.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-fa0f744 elementor-widget elementor-widget-text-editor\" data-id=\"fa0f744\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Lorsqu&#8217;ils font une recherche, les personnes ne pr\u00eatent attention qu&#8217;aux <strong>premiers r\u00e9sultats<\/strong> que <strong>Google<\/strong> sugg\u00e8re. Donc, pour faire des affaires en ligne, c&#8217;est l\u00e0 qu&#8217;il faut aller ! Comment ? Il y a plusieurs crit\u00e8res de R\u00e9f\u00e9rencement (SEO) \u00e0 prendre en compte, sur lesquels nous nous concentrons <a href=\"https:\/\/linkandgrow.pt\/fr\/optimisation-moteurs-recherche\/\">ici<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a7aa04\" data-id=\"4a7aa04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3981b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3981b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e141176\" data-id=\"e141176\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5b0eff elementor-absolute elementor-widget elementor-widget-image\" data-id=\"e5b0eff\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"689\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png\" class=\"attachment-full size-full wp-image-5311\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png 833w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-300x248.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-768x635.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-480x397.png 480w\" sizes=\"(max-width: 833px) 100vw, 833px\" title=\"home6_icon_14\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee528fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee528fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b57e59c\" data-id=\"b57e59c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bcfcb87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcfcb87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ded57f\" data-id=\"3ded57f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-786452d\" data-id=\"786452d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-602fb55 elementor-widget elementor-widget-heading\" data-id=\"602fb55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. R\u00e9pondez \u00e0 tout le monde, sans exception!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3150841 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3150841\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-08a3371\" data-id=\"08a3371\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181d3f1 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"181d3f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1077\" height=\"352\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/03\/LG-Marketing-Conteudo-3-FR.png\" class=\"attachment-full size-full wp-image-9551\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/03\/LG-Marketing-Conteudo-3-FR.png 1077w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/03\/LG-Marketing-Conteudo-3-FR-300x98.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/03\/LG-Marketing-Conteudo-3-FR-1024x335.png 1024w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/03\/LG-Marketing-Conteudo-3-FR-768x251.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2021\/03\/LG-Marketing-Conteudo-3-FR-480x157.png 480w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" title=\"LG-Marketing-Conteudo-3-FR\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b94db90\" data-id=\"b94db90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-f6b1f7d elementor-widget elementor-widget-text-editor\" data-id=\"f6b1f7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Vos clients potentiels ne sont pas tous au m\u00eame niveau d&#8217;achat. Prenons l&#8217;exemple d&#8217;un concessionnaire de voitures d&#8217;occasion:<\/p><p>&#8211; Il y a le client qui commence \u00e0 chercher des voitures parce que sa voiture a des probl\u00e8mes.<\/p><p>&#8211; Il y a celui qui \u00e9l\u00e8ve sa famille et qui a un besoin urgent d&#8217;une voiture \u00e0 7 places.<\/p><p>&#8211; Et il y a aussi celui qui a d\u00e9j\u00e0 d\u00e9cid\u00e9 de la marque et du mod\u00e8le qu&#8217;il veut acheter.<\/p><p>Naturellement, ils ont tous des doutes diff\u00e9rents et le contenu qui les int\u00e9resse sera lui aussi tr\u00e8s diff\u00e9rent. Il est important de r\u00e9pondre \u00e0 toutes ces questions, sinon vous perdrez des <strong>opportunit\u00e9s d&#8217;affaires <\/strong>!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8c39d elementor-widget elementor-widget-spacer\" data-id=\"cc8c39d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df8470 elementor-widget elementor-widget-text-editor\" data-id=\"4df8470\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Ne confondez pas le Marketing de Contenu avec la production de contenu sur les avantages et les r\u00e9sultats des produits et\/ou services que vous offrez. Le Marketing de Contenu est exactement le contraire: \u00e9crire en pensant aux clients, qui ont besoin de vos produits et\/ou services afin que, comme un boomerang, ils viennent chez vous.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e9db54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e9db54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dfb2b1\" data-id=\"7dfb2b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9151752 elementor-widget elementor-widget-spacer\" data-id=\"9151752\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43bbac elementor-widget elementor-widget-heading\" data-id=\"d43bbac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que le Marketing de Contenu peut faire pour votre entreprise ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6881f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6881f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2f1fc0d\" data-id=\"2f1fc0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d320481 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-gt3-core-imagebox\" data-id=\"d320481\" data-element_type=\"widget\" data-widget_type=\"gt3-core-imagebox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3-core-imagebox-wrapper elementor-image_icon-position-default\"><figure class=\"gt3-core-imagebox-img\"><img width=\"340\" height=\"213\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/trafego-leads-organicas.png\" class=\"attachment-full size-full wp-image-6267\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/trafego-leads-organicas.png 340w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/trafego-leads-organicas-300x188.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" title=\"trafego-leads-organicas\" \/><\/figure><div class=\"gt3-core-imagebox-content\"><div class=\"gt3-core-imagebox-title\"><h5 class=\"gt3-core-imagebox-title\">Plus de trafic et<br>de leads organiques<\/h5><\/div><p class=\"gt3-core-imagebox-description\">Plus le nombre de visiteurs et de leads obtenus de mani\u00e8re organique est \u00e9lev\u00e9, plus l'investissement dans les <a href=\"https:\/\/linkandgrow.pt\/fr\/payement-per-click\/\">campagnes de PPC<\/a> est faible. Donc, moins de co\u00fbts pour l'entreprise !<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a54306b\" data-id=\"a54306b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e07b1f elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-gt3-core-imagebox\" data-id=\"8e07b1f\" data-element_type=\"widget\" data-widget_type=\"gt3-core-imagebox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3-core-imagebox-wrapper elementor-image_icon-position-default\"><figure class=\"gt3-core-imagebox-img\"><img width=\"340\" height=\"213\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/Ser-encontrado.png\" class=\"attachment-full size-full wp-image-6268\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/Ser-encontrado.png 340w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/Ser-encontrado-300x188.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" title=\"Ser-encontrado\" \/><\/figure><div class=\"gt3-core-imagebox-content\"><div class=\"gt3-core-imagebox-title\"><h5 class=\"gt3-core-imagebox-title\">\u00catre trouv\u00e9 par ceux<br> qui comptent!<\/h5><\/div><p class=\"gt3-core-imagebox-description\">Il importe peu d'avoir des milliers de suiveurs dans l\u2019Instagram ou des milliers de visites sur votre <a href=\"https:\/\/linkandgrow.pt\/fr\/conception-developpement-sites-web\/\">site web<\/a> s'il ne g\u00e9n\u00e8re pas de conversions. Ce n'est qu'en partageant un contenu pertinent, original et optimis\u00e9 pour le R\u00c9F\u00c9RENCEMENT (SEO) que vous pourrez vous assurer d'\u00eatre trouv\u00e9 par les bonnes personnes.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24ae901\" data-id=\"24ae901\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea50bc8 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-gt3-core-imagebox\" data-id=\"ea50bc8\" data-element_type=\"widget\" data-widget_type=\"gt3-core-imagebox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3-core-imagebox-wrapper elementor-image_icon-position-default\"><figure class=\"gt3-core-imagebox-img\"><img width=\"340\" height=\"213\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/mais-notoriedade.png\" class=\"attachment-full size-full wp-image-6271\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/mais-notoriedade.png 340w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/08\/mais-notoriedade-300x188.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" title=\"mais-notoriedade\" \/><\/figure><div class=\"gt3-core-imagebox-content\"><div class=\"gt3-core-imagebox-title\"><h5 class=\"gt3-core-imagebox-title\">Plus de notori\u00e9t\u00e9<br>pour votre marque<\/h5><\/div><p class=\"gt3-core-imagebox-description\">Aujourd'hui, il n'y a pratiquement plus personne qui ne soit pas sur Internet. Ceux qui le sont, et avec suffisamment de visibilit\u00e9, y gagnent en notori\u00e9t\u00e9. Pouvez-vous imaginer que vos adeptes partagent leurs meilleurs contenus avec d'autres internautes ? C'est de la publicit\u00e9 gratuite ! Et cela arrive avec de nombreuses marques, lorsque le contenu est vraiment bon.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-305b0bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"305b0bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9b1265\" data-id=\"c9b1265\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d19cb0 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"7d19cb0\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"689\" src=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png\" class=\"attachment-full size-full wp-image-5311\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14.png 833w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-300x248.png 300w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-768x635.png 768w, https:\/\/linkandgrow.pt\/wp-content\/uploads\/2020\/05\/home6_icon_14-480x397.png 480w\" sizes=\"(max-width: 833px) 100vw, 833px\" title=\"home6_icon_14\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9272a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9272a7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-deff8b0\" data-id=\"deff8b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e7f563 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e7f563\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-401dc34\" data-id=\"401dc34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56c4cc5 elementor-widget elementor-widget-spacer\" data-id=\"56c4cc5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64a8f8 elementor-widget elementor-widget-heading\" data-id=\"d64a8f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un client satisfait en vaut 5!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f1d70 elementor-widget elementor-widget-spacer\" data-id=\"03f1d70\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-7904415 elementor-widget elementor-widget-text-editor\" data-id=\"7904415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Le Marketing de Contenu favorise une meilleure relation entre les entreprises et les clients, m\u00eame apr\u00e8s un premier achat. Selon Philip Kotle:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-43b2ca7 elementor-widget elementor-widget-text-editor\" data-id=\"43b2ca7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<em>La meilleure publicit\u00e9 est faite par des clients satisfaits.<\/em>\n\n<em>\u00a0L&#8217;acquisition de nouveaux clients co\u00fbte cinq fois plus cher que le maintien des clients actuels.<\/em>\n\n<em>R\u00e9duire de 5% le nombre de clients insatisfaits peut augmenter les b\u00e9n\u00e9fices de 25 \u00e0 85%.<\/em>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-73bde2d elementor-widget elementor-widget-text-editor\" data-id=\"73bde2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Le b\u00e9n\u00e9fice que le client donne \u00e0 l\u2019entreprise tend \u00e0 augmenter avec le temps. Il est important de cr\u00e9er et de garder une relation de confiance afin que vous puissiez faire confiance, acheter et retourner. Et les clients satisfaits reviennent certainement !<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-826d457 elementor-widget elementor-widget-spacer\" data-id=\"826d457\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d669862 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"d669862\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb0791 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"ddb0791\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a21092 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a21092\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d366a8d\" data-id=\"d366a8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faf8688 elementor-widget elementor-widget-spacer\" data-id=\"faf8688\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e1ceb elementor-widget elementor-widget-heading\" data-id=\"74e1ceb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment faire du Marketing de Contenu?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-82989c1 elementor-widget elementor-widget-text-editor\" data-id=\"82989c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Avant de commencer, vous devez d\u00e9finir une <strong>strat\u00e9gie<\/strong> et un <strong>plan d&#8217;action<\/strong>. A partir de l\u00e0, il existe de nombreuses fa\u00e7ons de faire passer votre message :<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c264e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c264e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb04258\" data-id=\"eb04258\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8778171 elementor-widget elementor-widget-gt3-core-tabs\" data-id=\"8778171\" data-element_type=\"widget\" data-widget_type=\"gt3-core-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-active-tab=\"1\" class=\"gt3_tabs_wrapper aligment_center horizontal_type left_icon_position\"><ul class=\"gt3_tabs_nav\"><li><a href=\"#tab-3297-1\">Blog<\/a><\/li><li><a href=\"#tab-3297-2\">LES R\u00c9SEAUX SOCIAUX<\/a><\/li><li><a href=\"#tab-3297-3\">Email Marketing<\/a><\/li><li><a href=\"#tab-3297-4\">PAGES D&#039;ACCUEIL<\/a><\/li><\/ul><div id=\"tab-3297-1\"><p>Par la publication d'articles de blog, mettez \u00e0 disposition des <strong>contenus utiles<\/strong> pens\u00e9s en fonction de vos personas et de toutes les \u00e9tapes de l'entonnoir de vente. Avec un <strong>bon travail de R\u00e9f\u00e9rencement (SEO)<\/strong>, augmentez le nombre de pages index\u00e9es dans les premiers r\u00e9sultats des moteurs de recherche et am\u00e9liorez la probabilit\u00e9 d'\u00eatre trouv\u00e9 par des clients potentiels.<\/p><p>Si vous avez un blog, il est important de publier r\u00e9guli\u00e8rement des <strong>articles authentiques et de qualit\u00e9<\/strong> afin que les personnes n\u2019oublient pas et donnent de l'autorit\u00e9 \u00e0 votre marque.<\/p><\/div><div id=\"tab-3297-2\"><p>Facebook, Instagram, Twitter, LinkedIn, Pinterest... Les <a href=\"https:\/\/linkandgrow.pt\/fr\/medias-sociaux\/\">r\u00e9seaux sociaux<\/a> ont leurs propres sp\u00e9cificit\u00e9s et donc le type de publications varie d'une plateforme \u00e0 l'autre. La production de contenu pour les r\u00e9seaux sociaux est le moyen le plus simple pour une marque de s'impliquer aupr\u00e8s de ses clients. Mais dans l\u2019Inbound Marketing, les r\u00e9seaux sociaux ne se limitent pas \u00e0 la communication avec le public. Ils ont un objectif fondamental: <a href=\"https:\/\/linkandgrow.pt\/fr\/generation-leads\/\">g\u00e9n\u00e9rer plus de leads<\/a> et de ventes!<\/p><\/div><div id=\"tab-3297-3\"><p>L'<a href=\"https:\/\/linkandgrow.pt\/fr\/email-marketing\/\">email<\/a> est le moyen le plus classique de communiquer avec les personnes et continue \u00e0 avoir du succ\u00e8s. Mais n'envoyez pas des e-mails sans filtrer votre liste! Dans le Marketing de Contenu, il est important de fournir le bon contenu \u00e0 la bonne personne pour augmenter les taux de conversion.<\/p><\/div><div id=\"tab-3297-4\"><p>Les pages d\u2019accueil sont des pages con\u00e7ues uniquement pour la conversion. Le copy, les images, les couleurs, le CTA... Tout est pens\u00e9 pour convertir les visiteurs en leads, par des <strong>formulaires de conversion<\/strong>.<\/p><p>Ces \"pages de destination\" sont utilis\u00e9es par les professionnels du Marketing Digital pour, par exemple, fournir des documents riches (tels que des infographies, des e-books ou des listes de contr\u00f4le) ou offrir des services (tels qu'une demande d'\u00e9valuation). Les <strong>informations personnelles<\/strong> de l'utilisateur fonctionnent, donc, comme une \"monnaie\" d'\u00e9change.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6709460 elementor-widget elementor-widget-spacer\" data-id=\"6709460\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-907597a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"907597a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a55263\" data-id=\"0a55263\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0497553 elementor-widget elementor-widget-spacer\" data-id=\"0497553\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4bd61f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f4bd61f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/livewp.site\/wp\/md\/ewebot\/wp-content\/uploads\/sites\/64\/2019\/09\/home2_img_05.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bebb649\" data-id=\"bebb649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ea5606 elementor-widget elementor-widget-spacer\" data-id=\"7ea5606\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f9de8 elementor-widget elementor-widget-heading\" data-id=\"07f9de8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous aidons votre entreprise \u00e0 se d\u00e9velopper !<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256e0eb elementor-widget elementor-widget-text-editor\" data-id=\"256e0eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span>Le Marketing de Contenu exige du travail pour produire des r\u00e9sultats : il faut r\u00e9fl\u00e9chir \u00e0 ce qu&#8217;il faut \u00e9crire, quand publier et sur quelles plateformes, \u00e0 qui adresser le message et bien plus encore&#8230;<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832f4a4 elementor-widget elementor-widget-text-editor\" data-id=\"832f4a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span>Chez Link&amp;Grow, nous disposons d&#8217;une \u00e9quipe de professionnels du Marketing Digital (strat\u00e8ges, r\u00e9dacteurs, concepteurs, experts en PPC) qui peuvent d\u00e9finir et mettre en \u0153uvre une strat\u00e9gie fructueuse pour votre business, en alimentant votre site web, votre blog et vos r\u00e9seaux sociaux.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b59a77 elementor-widget elementor-widget-text-editor\" data-id=\"8b59a77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span>En plus de produire du mat\u00e9riel riche et de mener des campagnes de collecte de leads, nous \u00e9valuons constamment les r\u00e9sultats et trouvons, \u00e0 chaque \u00e9tape, des points d&#8217;am\u00e9lioration qui vous permettront de vendre plus et mieux.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b81a2 elementor-widget elementor-widget-text-editor\" data-id=\"86b81a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span>Contactez-nous et commencez votre voyage vers la croissance !<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844712e elementor-widget elementor-widget-heading\" data-id=\"844712e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Je veux une strat\u00e9gie de contenu gagnante<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce1004 elementor-widget elementor-widget-shortcode\" data-id=\"8ce1004\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><script type=\"text\/javascript\" src=\"https:\/\/linkandgrow.app\/form\/generate.js?id=32\"><\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678abb3 elementor-widget elementor-widget-spacer\" data-id=\"678abb3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdc2de7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdc2de7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d847008\" data-id=\"d847008\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91613b9 elementor-widget elementor-widget-spacer\" data-id=\"91613b9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing de Contenu \u00c9duquer pour attirer le bon client Je veux une strat\u00e9gie de contenu gagnante Chez Link&amp;Grow, nous disposons d&#8217;une \u00e9quipe de professionnels du Marketing Digital (strat\u00e8ges, r\u00e9dacteurs, concepteurs, experts en PPC) qui peuvent d\u00e9finir et mettre en \u0153uvre une strat\u00e9gie fructueuse pour votre business, en alimentant votre site web, votre blog et vos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/linkandgrow.pt\/fr\/wp-json\/wp\/v2\/pages\/9509"}],"collection":[{"href":"https:\/\/linkandgrow.pt\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/linkandgrow.pt\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/linkandgrow.pt\/fr\/wp-json\/wp\/v2\/comments?post=9509"}],"version-history":[{"count":15,"href":"https:\/\/linkandgrow.pt\/fr\/wp-json\/wp\/v2\/pages\/9509\/revisions"}],"predecessor-version":[{"id":12590,"href":"https:\/\/linkandgrow.pt\/fr\/wp-json\/wp\/v2\/pages\/9509\/revisions\/12590"}],"wp:attachment":[{"href":"https:\/\/linkandgrow.pt\/fr\/wp-json\/wp\/v2\/media?parent=9509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}