Marketing Automation plays an increasingly important role in digital strategies. Through innovative software, brands are able to get to know their potential clients and deliver exactly what they need, which means more sales and higher invoicing volume.
Imagine that you know each of your leads like the back of your hand. You do know:
Which pages of your website visited;
Which e-mails they opened;
Which emails they clicked on;
What rich materials they downloaded;
What their phase was in the sales funnel.
It will certainly be easier to capture their attention and get them to buy your products or services, making them loyal clients and brand promoters.
If this process was done manually, managing large databases would become an impossible task. This is where the Marketing Automation software comes in, collecting all this data and creating a relationship with the leads in an automated way.
Why is Marketing Automation important to your business?
Through advanced Marketing Automation strategies, it is possible to develop a customized and segmented relationship with a large number of leads. Lead tracking and lead scoring allow you to characterize and score leads according to their profile and specific interests.
Based on this information, intelligent and non-invasive relationship flows are developed, which evolve according to the target audience’s permissions. Thus, potential clients advance in the purchasing process in a natural and structured manner.
Why is Marketing Automation important to your business?
01.
Managing large databases and qualifying leads
If your company already has an enormous database, Marketing Automation is a great strategy to boost results:
- It allows you to nurture leads that are not yet ready to buy;
- Increases the efficiency of the sales funnel;
- Prepares the leads so they can generate more revenue;
- Drives leads with different interests through different paths.
02.
Reducing the cost of lead generation
With automated strategies and less reliance on paid campaigns, it reduces the investment made in acquiring new clients:
- Reduces the repetitive work of marketing teams;
- More qualified leads are delivered to the sales teams;
- The sales cycle is shortened;
- Increases the productivity and motivation of sales teams.
03.
Improve clients’ retention and loyalty
After-sales service is a concern for those selling products or services. Also, at this stage Marketing Automation can be very efficient:
- Qualified leads are more successful with the product/service;
- Upgrade paths and reference programs can be automated;
- Clients return after the first purchase and become brand promoters.
At Link&Grow, we have proven experience at implementing Marketing Automation strategies, by using the best tools in the market. We also do integration with CRM software to enhance the results of sales teams.
Would you like to know more about the potential of this innovative and successful area in Digital Marketing? Talk to us and realize how your company can grow!
