Does your company have a website? Has it brought you some business opportunities? If your answer is not an assertive “yes”, you really must read on. Nowadays, it is essential that companies have websites that generate financial returns.
Having a website is not just about making your presence felt on the internet. The goal is that people find it and see the answers to their questions, needs and desires on it. But this is only possible if your website:
Is relevant
Be prepared to be found by those who need your services;
Show potential clients that your company is the right solution!
If your website does not meet these requirements, it is as if it did not exist, with the aggravating factor of being an expense generator.
“It’s not enough to just put some ‘Buy’ buttons on your website and wait for people to buy what you’re showing them. That’s not how our brains work.”
(Neil Patel)
How to create sales-friendly websites
“If your target audience doesn’t hear what you have to say, it’s not their fault, it’s yours!”
(Seth Godin)
Suggestions for creating a winning website
Local businesses
It is on the internet that people search the best place for dinner or lunch. If your restaurant doesn’t have a website, they won’t find you. If you have an outdated website, it won’t make a good impression and you probably won’t be chosen.
72% of consumers who do a local search visit a shop within a radius of 8 km
(Wordstream, 2016)
Small businesses
A relevant and optimized website serves as a platform to convert visitors into leads over time, by accompanying them until the purchase moment. Besides increasing the number of (potential) clients, by sharing interesting content with people, you will be strengthening your brand in your business area.
Companies that already have pages on social networks
Being present on social networks is important, but it does not replace a website. Here, people have access to all the necessary information, compiled and well structured. In addition, a good website demonstrates professionalism and conveys confidence.
Something is wrong if...
It is worth drawing attention to the most common problems we encounter on websites. If you recognize one or more of the problems below, then you already know why the results are not what you expected:
The design and content are outdated;
It's not mobile friendly;
It’s not ready for SEO;
It's not lead generation-oriented.
Portfolio
Have you identified any of these problems on your site or are you thinking of building one from scratch? At Link&Grow, we have Web Design & Developing professionals available to create or optimize your company’s website with a view to more and better results.
Our team is composed of copywriters, designers and programmers capable of building relevant websites, always based on Inbound Marketing. In addition, we consistently assess performance and make improvements in light of the goals your company wants to achieve.
