Do you remember the last time you accessed the 2nd Google results’ page in a search? Yeah, neither did your clients! That’s why SEO is “Top of the Pops”!
Search Engine Optimization’s strategies ensure that your website is easily found, by people who search online.
Being on the internet is no longer enough! You need to ensure web pages are viewed by users PPC campaigns help increasing visibility, but they demand investment and have limited results. With well-implemented SEO strategies, your company can appear at the top of organic search results, at no cost and in the long term.
More than 67% of internet users, click on the top 5 organic search engine results. Only 3,73% click on pages 6th to 10th.(Zero Limit Web)
Increasing a web page’s visibility is within your reach. Through good SEO practices, you can optimize your website, for it to appear in the first places, whenever someone searches for words related to your business.
How do I get to the top 10 of the search results?
Do you know what defines which web pages appear in the top 10 of search results (SERP) when you search for a particular word or expression? We currently know that Google crawlers use over 200 criteria to define websites’ relevance, for each search you perform.
The on-page criteria evaluate what concerns the structure and content of the page. SEO off-page focuses on aspects external to the site.
A strategy in which the content is "king"!
It should be the basis of your whole strategy, not only because it informs visitors and builds trust, but also because it is fundamental, in terms of SEO. All remaining criteria must be supported by a content of excellence! Contrarily to what it may seem, long contents have a greater impact, because they tend to be more in-depth.
Make a good selection of the keyword for your webpage and include it in your content frequently, but in a balanced and contextualized way. Do not make the mistake of repeating the keyword over and over again.
This is one of the most important criteria of SEO on-page, as it is the one that draws the attention of users (and web crawlers), informing about the content that can be found on the page.
They allow you to organize your content by priorities, from H1 to H6. H1 is the most important topic and the rest are subtopics/subheads (H2 to H6).
Prefer short, easy-to-understand addresses and always include the main keyword. For example, if your page is about Inbound Marketing, the URL should look something like https://www.url.com/inbound-marketing.
They help to improve the user experience when browsing the site, linking pages from the same domain that address complementary issues, for a more global view.
Having traffic from other domains helps your site gain authority. Crawlers assume that if they cite you, it's because your content is relevant. Attention: A link on a site related to your area of business is worth more than two links on sites that have nothing to do with yours!
It should be the basis of your whole strategy, not only because it informs visitors and builds trust, but also because it is fundamental, in terms of SEO. All remaining criteria must be supported by a content of excellence! Contrarily to what it may seem, long contents have a greater impact, because they tend to be more in-depth.
Make a good selection of the keyword for your webpage and include it in your content frequently, but in a balanced and contextualized way. Do not make the mistake of repeating the keyword over and over again.
This is one of the most important criteria of SEO on-page, as it is the one that draws the attention of users (and web crawlers), informing about the content that can be found on the page.
They allow you to organize your content by priorities, from H1 to H6. H1 is the most important topic and the rest are subtopics/subheads (H2 to H6).
Prefer short, easy-to-understand addresses and always include the main keyword. For example, if your page is about Inbound Marketing, the URL should look something like https://www.url.com/inbound-marketing.
They help to improve the user experience when browsing the site, linking pages from the same domain that address complementary issues, for a more global view.
Having traffic from other domains helps your site gain authority. Crawlers assume that if they cite you, it's because your content is relevant. Attention: A link on a site related to your area of business is worth more than two links on sites that have nothing to do with yours!
Meta descriptions do not directly influence the ranking, but they clarify the user about the content of the page and help increase the click rate (CTR). Share buttons and CTAs are also not a direct factor, although they are fundamental to the dissemination of your content and the generation of leads.
Retain visitors by providing them with a good experience!
Images
They should be included on the page, provided they are optimized. Adjust the dimensions to the platform and include the keyword in the Alt text.
Vídeos
Keywords should appear in the title and description. Tags for YouTube have been gaining relevance, as has the use of keywords and their variations in the first seconds of video.
Responsive design
How unpleasant is it to open a website on your smartphone and have to zoom in to read the content? That's what you have to avoid! Your website design must be mobile-friendly, i.e., it must adapt to each device.
Loading speed
Nowadays, your website should not take more than 3 seconds to download. Otherwise, visitors are likely to give up before seeing the content.
Time spent on the website
If users stay on your website for several minutes, they will be indicating to Google that it has quality and meets their needs.
What is behind a SEO-optimized website?
It is a kind of index of the pages of your website, which helps the search engines to trace it.
Allows you to control which website information should, or should not, be indexed by search engines. For example, login and exclusive customer access pages have no advantages in appearing on the SERP.
Think of the signs that are placed on the doors of shops saying that they have changed address. The redirections do exactly the same: they redirect users to the correct page when the previous one is no longer active.
A website with authority generates business opportunities!
Investing in SEO is investing time, as the results are not immediate. But in the medium/long term, through an appropriate guiding and regular and consistent work, you will be able to generate more qualified leads and in greater numbers.
With quality content, which captures the attention of internet users and generates a good browsing experience, your company gains authority on the web. A vicious circle is generated, with lasting results that do not depend on paid campaigns.
This way, people who are looking for exactly what you have to offer will reach you. And this is reflected in more business opportunities.
Your company’s website is not SEO-optimized? Do you find it difficult and laborious to perform an efficient optimization, which puts your company as the number 1 option, for those who search online? Indeed, it is!
At Link&Grow, we combine copywriters, designers and programmers’ knowledge, to make your company stand out from the tens or hundreds of competitors. Contact us and see how we can help you generate more value for your business.
